Shon Williams Email & Phone Number

New York, Ny, Us

• B2B sales experience.• Identified major hurdles and solutions to consumer acquisition / activation in the logistics industry.

Mclean, Va, Us

Special Projects (2011-2012)• Partnered with teams across the company to form the long-term vision and identify technological and business improvement solutions to challenge the status quo and improve acquisition channel capabilities. Potential benefit: $10MM. • Internal model audit to assess credit policy compliance.Consumer Lines and Loans Statistics Team Lead (2010-2011)• Led the stats team providing statistical modeling and analytic support for the installment loan business re-launch. Provided strategic market sizing analysis, implemented marketing and risk models, multivariate credit policy analysis, and test design critique.

Minneapolis, Mn, Us

Responsibilities included being the “general contractor” in the banking information space; providing end to end information services supporting Ameriprise Bank FSB.• Obtained funding, recruited, and built the bank analytics team to act as internal analytic consultants.• Played a key role in the successful launch of the Ameriprise MasterCard.• Leveraged client information to enable underwriting and risk decisioning.• Revealed a $25B opportunity via strategic analysis of personal trust business.• Changed the way PTS marketing was done by using information to create both a reason for and an opportunity to influence outcomes of Financial Advisor/Client meetings.• Developed automation tool for executing select marketing campaigns. 75% reduction in programming resource requirements.• Leveraged client information via monthly creation of the Bank Analytic Team DataMart. This was foundational for accurate, efficient, and timely reporting and analysis.• Provided valuable CRM insights.• Built business case supporting key marketing activities.• Enabled innovative direct mail campaigns.• Ensured that client privacy and compliance requirements were met.

Minneapolis, Mn, Us

Responsibilities included developing and implementing information-driven decisioning methodology to support client acquisition within a profit maximization framework.• Developed and presented profit maximization marketing framework to executive marketing leader. Expected $5MM annual benefit.• Designed and built a customer valuation model including a series of 21 product specific models.• Built targeting models and used them to drive selection for the marketing direct mail campaigns.• Coordinated resources to ensure timely and accurate delivery of campaign lists for email and direct mail campaigns

New York, Ny, Us

Responsible for analysis supporting the high value client strategy. Tasked with identifying issues, recommending solutions, and working with a highly cross-functional team to implement the solutions.• Identified 25 opportunities for enhancing the high value client logic.• Prioritized and selected “top 5” list of enhancements for both focus and progress' sake.• Developed an enhanced customer valuation logic and presented changes to senior leaders.• Used analytics to show higher quality of proposed new high value customer segment.• Used individual meetings with senior leaders to resolve concerns regarding proposed changes and the resulting impacts to specific business areas.• Obtained approval from the High Value Client Committee to implement the enhanced customer valuation.• The enhanced customer valuation logic enabled optimal servicing strategies, performance tracking reports, and customer focused sales targeting. $50MM value added.

New York, Ny, Us

Responsible for managing end-to-end cross sell marketing efforts in Mexico, Brazil, and Argentina: coordinating efforts between geographically diverse teams, optimizing product offerings, and producing monthly reports with multi-level cost, NPV, and ROI metrics. • Managed key inputs to the optimized offer process: response models, product NPV, and costs.• Loaded 16 new offers into the monthly profitability optimization process. Ensured consistent delivery of high quality mail files to Mexico, Brazil, and Argentina.• Worked with Argentina's local marketing team during very challenging economic times.• Worked closely with local marketing teams to identify issues and address them in a timely manner.• Brought local marketing leaders from Mexico together with my team leaders to help generate better understanding of the subtleties and how the marketing process really works in Mexico.• Ensured that proper test procedures were followed for product and offer testing.• Produced monthly reports detailing marketing costs, NPV, ROI, and an issues report when there was less than perfect campaign execution.• Improved quality and timeliness of offer response and fulfillment data feeds received from local marketing groups.

New York, Ny, Us

Responsible for consumer card credit risk management: building and implementing credit risk models and the corresponding economic logic to support credit risk decisioning. Increased responsibilities included training new team members, performing ad-hoc research/analysis autonomously, and leading modeling projects. • Managed the development and implementation of short term, long term, and real-time transaction risk models. $10-15MM value added per modeling project.• Updated Membership Rewards spend lift model.• Used a segment level analysis to quantify how Membership Rewards programs impacted profitability.• Developed and implemented risk system testing for GRMS database redesign project. $50MM overall project impact.• Developed and implemented standard risk model assessment reporting.• Designed and implemented rule sets identifying highly profitable customers whose spending dramatically declined, enabling regular and timely customer retention efforts.• Performed analysis showing how Membership Rewards programs impacted customer relationship deepening.• Performed Membership Rewards points redemption analysis for reserve requirements ($200MM+ liability).• Analyzed credit runaways to determine opportunities for strengthening credit controls.• Provided analysis for establishing credit rules for an acquired portfolio.• Tested and tracked changes in the risk assessment selection criteria which allowed for reducing costs while maintaining high credit quality. $1MM overall impact.• Performed analysis supporting the linkages between product ownership configurations and spending magnitude.• Provided training in the following areas: segmentation, predictive model development, internal modeling tools and capabilities, data usage, simulation, and platform usage.

Ph.D, Agricultural Economics

B.S, M.S., Agricultural Economics