Sharon Houghton Email & Phone Number

Boulder, Co, Us

Rev-Engine is a specialized consulting firm dedicated to accelerating revenue growth for your business through expert-driven solutions. Offering various services, such as revenue operations, sales strategy, compensation planning, business development, and go-to-market optimization, Rev-Engine unlocks new growth potential and drives sustainable results. Leveraging deep industry experience, Rev-Engine focuses on delivering measurable outcomes and strong ROI for you and your business while empowering teams to exceed their revenue goals in competitive markets.We can support your organization in several ways: project-by-project, fractional leadership, interim leadership, or advisory. www.rev-engine.bizRev-Engine is a registered trade name under Hedgehog Consulting LLC

New York, Ny, Us

Boulder, Colorado, Us

Led comprehensive revenue operations and partnerships strategy for a portfolio of brands with high 8 figures in annual revenue. Implemented strategic RevOps initiatives to streamline processes, optimize customer engagement, and drive revenue growth across multiple channels. Managed cross-functional teams to ensure alignment of sales, marketing, and operations. I developed and executed long-term strategies and efficient operations, fostered new partnerships to accelerate growth, and cultivated a high-performance culture. We set ambitious goals for achieving profitability, paving the path toward an eventual IPO, and accomplished profitability by the end of Q2 2023 (2 years after significant M&A). My performance in this role led to my promotion in May 2022 due to significant revenue growth and strong leadership through numerous acquisitions.Career highlight includes co-founding and launching the first annual Outside Festival in Denver, CO -June 2024. www.theoutsidefestival.com • 18,000 attendees• Healthy 7-figure Sponsorship Sales, including 150+ sponsors, partners, and non-profit organizations activating and curating programming on-site.• Executed event fully on budget • Attendees - 4.43 out of satisfaction with 90% intending to return • Sponsors - 4.53 out of 5 satisfaction with 93% saying they want to return• 31% of ticket buyers for the event identified as non-white•1.9 BILLION media impressions• ZERO single-use plastics available on-site with total waste diversion at 72% (industry average is 25%)• 18+ hours of music featuring five global music acts and five local acts, including Fleet Foxes, Thunder Cat, Andrew Bird, Lettuce, and Say She She.• 55+ panels, talks, book signings, talent experiences, and 7 film screenings with the likes of Diana Nyad, Sean White, Quannah Chasinghorse and more.

Boulder, Colorado, Us

As the Vice President of Sales/Strategic Partnerships & Revenue Operations at Outside Inc., I held executive ownership of the sales and revenue operations teams (70+ employees) during a pivotal period of growth and integration, overseeing the successful integration of 24 acquisitions in an 18 month period. Implemented RevOps frameworks to improve cash flow, optimize processes, and drive strategic decision-making.This resulted in a remarkable topline revenue increase, combining organic and acquisition growth. Some key accomplishments during my tenure include driving go-to-market strategies, new strategic partnerships, enhancing internal systems & operations, and launching a new tech stack comprising Salesforce, FatTail, Tableau, CaptivateIQ, and NetSuite. This new stack improved our time from prospect to cash and considerably increased MOM, QOQ, and YOY insights.

Crested Butte, Co, Us

During my tenure at AIM, I helped launch the program, which I later advised once it left AIM. This now lives on within Western Colorado University, https://western.edu/outdoor-accelerator-program/, still with the title sponsor/partner that I sourced while at AIM.​We created founder-centric mentoring programs that nurture startups by providing training, marketing, operational support, and networking.​Our mission was to grow the national outdoor recreation economy by supporting startups and their communities in local areas across the United States through multi-year programming, mentorship, and connections within the outdoor recreation ecosystem. ​We challenged entrepreneurs to create solutions that enable enthusiasts to enjoy the outdoors with a higher degree of comfort, safety, and satisfaction. Catapult was especially interested in startups led by women or minority ownership and those focused on promoting sustainability and diversity through the products.

Des Moines, Iowa, Us

In and executive leadership role, I directed revenue and operations for the Active Living Group portfolio, leading sales, marketing, and operational teams to achieve consistent revenue growth and increased profitability. The team under direct management was 140 employees with 17 direct reports. Earned consistent recognition for responsible P&L owner.I conducted due diligence on prospective acquisitions for the private equity group portfolio and earned consistent recognition for responsible revenue management, budgeting, and accurate forecasting in volatile markets. Some highlights include pioneering the launch of an industry-focused accelerator program, progressively overseeing the entirety of the Active Living Group portfolio, and consistently improving EBITDA, which ultimately led to a healthy divestiture of our group in 2020.

Des Moines, Iowa, Us

Responsible for full P&L of Active Living Group business unit, including integration of legacy businesses and solutions. Focused on strategic plan and growth initiatives, including inorganic / M&A for the business. I originally held a leadership position within the Outdoor Group brand portfolio and was promoted in January 2019 when the Outdoor Group and Healthy Living Group merged, aligning brands and leadership to establish the new Active Living Group. My role involved providing strategic guidance and oversight for the Outdoor Group brands, ensuring effective management, and facilitating the successful integration of various business functions.Driving revenue, product development, and efficient operations were top priorities.I was named by Folio "Top Woman in Media" in 2018

Des Moines, Iowa, Us

As sales and marketing Director at Active Interest Media, I directed six notable industry brands' sales and marketing operations, overseeing topline revenue of $18 million with consistent double-digit growth year over year. I led a sales and marketing team of 22.

Des Moines, Iowa, Us

Managed sales territory totaling $2.5 million in annual sales across the Rocky Mountain and Midwest regions; consistently prospected for and won new accounts; forged strong partnerships and sponsorships with key clients. Notable Accomplishments: -Nearly doubled territory in the first year going from $1.4 million to $2.5 million.-Exceeded aggressive sales goals by 20% or more YOY. -Recruited and retained the largest partner that the brand had acquired in 5 years.-Two-time Active Interest Media “Ambassador Award” (2011 & 2013) recipient for top sales performer

Managed marketing, media, public relations, and community programs for new business development. Directed all aspects of advertising, including: pricing negotiations, purchases, sponsorship, budgeting, event planning/staffing, writing, editing, and creative development.

Colorado Springs, Colorado, Us

Developed strategic marketing plans to support monthly sales goals; developed sales goals/forecast and successfully met and maintained quarterly growth. Assisted in growing the member database from 8,000 to 80,000+; utilized the growth into sales conversion. Managed company retention program and increased retention rate in less than a year.

Bse, Exercise Physiology & Markting

Mba, Dual Emphasis Management & Marketing