David Shopmaker Email & Phone Number

Overland Park, Kansas, United States

• Lead the account management team. • Develop and nurture relationships with new & existing clients.• Build marketing strategies, managing projects from conception to final execution• Work closely with clients to identify their needs and provide solutions for their marketing. • Support and provide leadership to the sales team to complete strategic marketing plans for our existing clients.• Operate as the lead point of contact for any and all matters specific to financial advisors marketing.• Serve as liaison between the sales team, marketing department and the client. • Manage the Marketing Credits Program including maintaining the marketing rate sheet. • Send out quarterly emails to advisors updating them on their marketing credits.• Consulting with and contributing marketing ideas to the advisors.• Follow up with clients to ensure satisfaction after project implementation.• Prepare project update reports on a weekly basis.• Assist with outsourcing of print projects.

Overland Park, Kansas, United States

• Serve as the day-to-day team lead of Marketing Account Management.• Support and provide leadership to internal team to complete strategic marketing briefs for marketing credits program.• Operate as the lead point of contact for any and all matters specific to producers marketing.• Serve as liaison between internal client, strategic marketing and producer.• Manage the BAC Program including making sure all pricing is accurate• Send out quarterly emails to producers updating on their marketing credits.• Consulting with and contributing marketing ideas to the producers.• Follow up with producers to ensure satisfaction after project implementation.• Manage the marketing projects for the assigned producers• Oversee training/coaching the sales team (Vice President of Sales, Business Development Directors, Case Consultants, Business Consultants, Project Managers) to become comprehensive marketing service consultants.• Prepare status reports on a weekly basis.• Attend meetings with internal clients and external clients. • Assist with outsourcing of print projects.

Overland Park, Kansas, United States

Kansas City, Missouri Area

- Support in the planning, strategy, ROI evaluation, and hands-on execution of digital marketing programs- Assist in campaign set-up, day-to-day management, and reporting of paid search and display advertising campaigns on Google, Bing, Facebook and other online advertising platforms- Support in development and execution of search engine optimization strategies (on-page/off-page) and in ongoing monitoring, evaluation, and reporting of SEO metrics-Create and maintain strong relationships-Manage budgets efficiently-Create and deliver presentations-Develop and maintain project plans, and update internally on a weekly basis-Track, analyze and report on campaign results-Uncover, understand and achieve goals and business objectives through the customization of ongoing SEO initiatives-Proactively provide strategic recommendations applicable to the our business model and goals- Execute weekly email marketing drops and detailed reporting (become Exact Target power-user)- Assist in management of affiliate/lead generator program and produce monthly performance and commission reports. Aid in identification and onboarding of new partners.- Execute website edits using content management system (CMS power-user).- Analyze website metrics to evaluate traffic/behavior and identify usability and conversion opportunities.- Provide project management support of digital marketing tasks and ongoing initiatives (open jobs, create tracking codes, monitor status, etc.)- Support in creation of standard and ad-hoc marketing reports and presentations by consolidating and evaluating data from online advertising platforms, digital tools, web analytics, and KPI reports- Monitor competition and constantly research new trends in digital marketing to identify opportunities- Perform other marketing or technology related projects as requested

Gardner, Ks

- Develop and manage a PayPerClick advertising program-by bringing the program for www.smallbusinessbank.com, and then www.gardnerbank.com -Develop and maintain an effective informal organic search program into the bank for the benefit of smallbusinessbank.com and gardnerbank.com.- Develop with team leaders an offline marketing program for both bank websites.- Develop proficiency with and within CRM systems for approval, opening, and processing of new account customers on both websites- Oversee the expansion and revision of content of both bank websites for marketing development and enhancing value and customer experience.- Learn bank products and the systems of delivery to be able to both offer them in a sales capacity and market them on/off bank websites.

Lenexa, Ks

•Manage a portfolio of active online advertising campaigns•In conjunction with Campaign Managers, apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve advertisers' performance goals and objectives•Prepare and implement online marketing strategies (social media & online advertising) with clients

Lenexa, Ks

•Business to business selling in fast-paced, highly competitive environment•Amass knowledge and sold products such as: Premier Pro, Websites, Mobile Websites, Facebook Business Pages, Twitter Accounts, LinkedIn, and the ServiceMagic Seal of Approval•Headed various site wide sales projects to introduce new sales products and increase sales productivity

Business, Marketing, Management

Activities and Societies: Phi Delta ThetaDeans List

Education record

Activities and Societies: • Co-Captain of Baseball Team