Shoppen Guo Email and Phone Number

Responsible for KOL content environment establishment, and content marketing commercialization.Key achievements:- recruited 100+ top KOLs and MCNs for top contents producing;- adapted new elastic commission policy for rich contents buying;- designed consumer-end columns in Youhaohuo, increased average reading time by 114%, interacting rate by 48% ;- led KOLs monetization project, established native ADs;- established an integrated solution based on **Brand Hub** for brands to activate content marketing programs. Generated remarkable content marketing revenue in 3 months;- developed content marketing strategy and interpreting methodology for top brands.

Led UX research and marketing research projects for products iteration and identifying new market opportunities. Key achievements- developed UX evaluation system and usability testing process;- introduced mobile UX research tools, including mobile investigation, mobile eye-tracking technology, etc.;- implemented MVP testing and iteration for new product launch;- organized annual market research project with consulting company for market insights;- analyzed growth journey map and developed an integrated growth strategy for Taobao growth team;- analyzed consumer behavior and developed an overall content matrix strategy for shopping guide team.