Robert Shore Email & Phone Number

Bradford, England, United Kingdom

Leeds, United Kingdom

Project management of multiple large and complex qual and quant projects, overseeing research and evaluation teams. Data analysis of industry and bespoke client data to measure the impact of widening participation initiatives and bursary performance to ensure OfS objectives are met. Established a bespoke bespoke dashboard service to clients, featuring interactive VBA and macro-enabled dashboards (Excel) to be hosted and embedded on client portals. Managed client relationships including leading debriefs, ensuring needs are always met and upselling Cosmos’ research offering to secure new business, including developing new business proposals. Line managed junior/senior researchers’ workload, development and training.

Leeds, United Kingdom

Established developed the firm’s capability in the insight strand from scratch that has assisted the firm to move forward into different industries. I was responsible for analysing mystery shopper, client feedback and employee engagement data derived from questionnaires designed, scripted and published by myself.Helped clients in the legal and professional industry understand their client’s experience and customer journeys and improve their processes. Liaised with directors and associates on client impact assessment work, managing projects for UK clients and in other territories. Worked with exec board members to aid strategic changes to shape the business for the future, including financial analysis and additions and changes to personnel.

Leeds, United Kingdom

Led the insight strand of client partnerships and provided the operations team as an in-house business analyst with actionable insight from customer data to deliver on KPIs, such as reducing AHT and call volume. Developed internal and client understanding of customer satisfaction to improve the consumer experience and create a pain free journey for high volume call drivers. Used raw telephony, e-mail, webchat and social data to present customer frustrations and identify solutions that can reduce repeat contact volume and create an enjoyable customer journey. Created customised and visual dashboards for regular client use in order to highlight customer trends. Improved contact centre agent performance by identifying areas for individual and team development, i.e. call logging and AHT.Owned insight element of B2B partnership by producing bespoke projects and presenting directly to client in monthly and quarterly board meetings.

Leeds, United Kingdom

Day-to-day contact with clients and management of research projects - standalone and integrated qual & quant work across multiple categories. Developed new business proposals across multiple sectors, including media owners, FMCG, high-street and retail clients.Designed and implemented quant, and qual research, including trackers, U&A, segmentation, accompanied shops and depth interviews.

London, United Kingdom

Managed external insights specialists / research agencies to deliver maximum application of data / research.Regular dialogue with media and research agencies and clients to advise on methodologies.Managed all aspects of marketing campaign effectiveness from start to finish by using in-house panel, trackers, external sample, or research agency results.Independently presented externally and internally for post-campaign analysis and pitches with creative, sales, marketing and advertising teams.Proactively developed digital strategy and raised the profile and understanding of digital across the business by developing relationships between insight, analytics & commercial.Created multiple audience segmentations for all Global brands (Capital, Heart, Classic, Smooth, LBC, XFM, Gold and Capital Xtra).Developed presentations and case studies for key commercial categories to bring Global’s audience to life and develop client understandings of diverse consumer groups. Designed, coded and scripted questionnaires for campaign effectiveness, omnibuses and category and sector studies for Global’s research panel. Analysed in-house, panel, RAJAR, industry data and ensured results were delivered in professional and creative formats to develop key insights for clients, sales, and marketing.Everyday use of RAJAR, SPARQ, Omniture/Site Catalyst, comScore, Google Analytics, TGI, Telmar, Nielsen AdDynamix, Telmar, Tableau and Mintel.

London, United Kingdom

Everyday involvement with quantitative and qualitative research including panels, surveys, tracking studies, focus groups and workshops across multiple categories.Communicated cross-platform research findings to key clients and stakeholders and delivered key insights for over 60 in-house brands.Everyday audience, brand and platform analysis using Telmar, TGI, Nielsen AdDynamix, UKOM, PADD, Mintel, Omniture, Comscore, Google Analytics, Hitwise, Cheetahmail and Facebook Insights, as well as ABC and NRS analysis.Responsible for managing training workshops for the above systems for all commercial teams.

London, United Kingdom

Worked with client service and commercial team to establish actionable new business leads for marketing industry subscribers (media, creative, PR, DM, social media, e-commerce, digital, SEO and CRM agencies and specialists)Produced concise bulletins for subscription based online and print trade publication as part of the Ammo editorial team

London

Managed publicity campaign prior to book launch (‘The Source - A Manual of Everyday Magic’)Coordinated with UK and international publishers, Random House and Penguin USALiaised with, radio producers, journalists, reviewers, bloggers, event organisers, magazine and newspaper editors, publishers and literary agents.Developed and managed social media campaigns across Facebook Blog Twitter and YouTube Managed, organised and negotiated fee for twenty paid public speaking events and signings per year including book launch.Monitored international online and offline news, social feeds and blogs Book online and offline media space to promote the book and public appearances.Secured international, national, regional newspaper and consumer press, broadcast and online coverage and mail out review copies.Drafted and sent out press releases.Maintained and developed strong media contact list.

Strategic consulting, including business plan and sales strategy development.Managed and organised art projects competitions with local schools, businesses and Councils for NPO Worked with universities and graduates to host art work exhibitions.Assisted in setting up vehicle and arranging all marketing material as an NPO.Drafted business proposals to develop strategic partnerships and attract funding and investment.Designed website content and layout

Research support for book marketing. (‘Global Media, Globital Memory’)Monitoring a variety of media and news outlets for relevant information as well as providing summaries of appropriate articles.Collating relevant data, news stories and information.Frequent correspondence to keep up to date with specific research developments.Recommended relevant information, literature and analysis. Extensive content research for book and publication proposals, journals, keynote speeches, presentations and literature reviews.