-Understand the industry insight, customer insight and translate it into business and brand strategy to reach UNIQLO’s brand objectives.- Be responsible for communication strategy to develop the IMC across touchpoints from Online to Offline.- Establish understanding of Uniqlo LifeWear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication- Develop the budget planning with clear rationale. Optimize and justify the ROI of MKT activity.- Analyze industry, competition, and market trends- Conduct business analyses and post marketing campaign reviews

Marketing related duties & responsibilities:o Overall marketing planning, setting strategies & communication including in-store marketing, digital marketing, & Out of Home Media marketing (OOH).o Campaign planning, campaign materials development, content development & execution as per the brand guideline.o Overall advertising strategy preparation for product & corporate promotion, media selection, media buying & media management.o Digital marketing strategy setting, digital media management including website (CMS), media buying, content promotion & management.o Developing product & corporate PR Strategy, PR content development, articles & news management, media relation & management. o Marketing campaign ROI measurement, digital data analysis, consumer insights analysis, sales analysis & conduct market research on regular basis to suggest & develop the overall business strategy.o Influencers & Key Opinion Leaders (KOL) communication, relationship management & content management with them.o Marketing budget strategy fixation & preparation & expense ROI measurement on regular basis.E-Commerce related duties & responsibilities:o Lead overall E-Commerce business management from the project planning stage to sales management, PL Management, Human resource management.o Online sales target planning, Target achievement strategy setting, saleable product planning & Sales management o Website management, Facebook shop management & digital product merchandising to ensure sales of the planned product. Other job responsibilities:o Sustainability project activities planning & execution to achieve the social impact goal.o Corporate sales strategy & operation management.o Information security management through control of information flow, information assets management, staffs training & by implementing the global security strategy locally.o Support management for business planning & business operation support related activities.

- Overall responsibility for marketing planning and execution according to the same marketing guideline of global of UNIQLO .- Campaign planning, Campaign materials development, Instore & digital Marketing planning and execution.- E-commerce project plan, communication with global headquarter & lead the E-commerce Business project of Grameen UNIQLO- Daily, weekly, monthly, yearly & campaign wise sales analysis and suggest actions with new strategy accordingly.- Preparing Monthly business plan & yearly marketing plan & communicate with all members.- Support outlet Sales team in crafting marketing/communication plans, programs, and campaigns that support Business, Sales and Markets’ overall objectives.- PR and Media Management for proper brand presence of the company.- Planning & execution of all kinds of CSR activities of Grameen UNIQLO.- Corporate Sales planning & target achievement with team members.- Lead the business innovation team & new strategy development for business development.- Information Security Management for Customers Data, HR data & Business data.

- Overall responsibility for marketing planning and execution according to the same marketing guideline of global of UNIQLO .- Campaign planning, Campaign materials development, In Store & digital Marketing planning and execution.- E-commerce project plan, communication with global headquarter & lead the E-commerce Business project of Grameen UNIQLO- Daily, weekly, monthly, yearly & campaign wise sales analysis and suggest actions with new strategy accordingly.- Preparing Monthly business plan & yearly marketing plan & communicate with all members.- Support outlet Sales team in crafting marketing/communication plans, programs, and campaigns that support Business, Sales and Markets’ overall objectives.- PR and Media Management for proper brand presence of the company.- Planning & execution of all kinds of CSR activities of Grameen UNIQLO.- Corporate Sales planning & target achievement with team members.

- Overall responsibility for planning brand promise, brand vision, brand position, brand architecture and achieve business goals for the brand.- Accountable for Brand’s performance & to work closely with sales team.- Formulating and implementing trade marketing strategies.- Proper execution of trade and promotional activities.- Support Field marketing team in crafting marketing/communication plans, programs, and campaigns that support Business, Sales and Markets’ overall objectives- Plan, select and installation of Billboard, Shop sign, Project signboard, Neon Sign, Wall paint, POSM & others outdoor communication related materials for the promotion of Product.- Communicate, Select & Maintaining liaison with in-house departments and with outside parties for preparing promotional materials.- Plan, organize & implement appropriate events of Anwar Ispat & Cement for enhancing brand image.- Organize Conferences, Seminars, Symposiums, Exhibitions, fair, festivals etc. for Anwar Ispat & Cement.- Maintain sustainable relationships with vendors/suppliers/parties/agencies for doing works effectively for the company.- Continuously observing & monitoring competitor’s activities and suggest to develop effective actions to compete.

- Responsible for brand building, liaising with agencies, production of in – house promotional materials and publications, preparing press releases, organizing promotional activities.- Prepare brand plan, promotional strategy-input finalization and input implementation plan.- Accountable for Brand’s performance & to work closely with sales team.- Proper execution of trade and promotional activities.- Provide market analysis information pertaining to competitors, trends and activities.- Responsible for Product Development- feasibility study and product launching.- Conduct market research & market intelligence report.- Assist in organizing Conferences, Seminars, Symposiums, Exhibitions, fair, Festivals and corporate events for Bashundhara Group.- Assist to develop and implement strategic initiatives in line with the company’s corporate social responsibility (CSR) objectives.- Assist Chief Marketing Officer in departmental coordination works.

- Responsible for continuous communication with the members of the sales team for achieving monthly product sale targets.- Maintaining liaison with key departments for smooth functioning of sales operations. - Planning, designing and organizing promotional events for generating new customers, increasing sales and wide coverage of products.- Conducting Market research & frequently visit & collect information from the market to determine changing trend of market and suggest action accordingly.- Sales planning, sales administration & coordination of Marketing & Sales Activities.- Planning, implementing marketing campaigns by assembling and analysing sales forecasts; preparing marketing strategies, plans, and objectives.- Coordinates the development, production, and distribution of promotional and collateral materials to support marketing and sales programs. - Establishes and ensures consistent corporate image throughout product lines, promotional materials, websites, and events. - Work closely with sales and Brand Marketing team on creative development to ensure commerciality and consumer relevance in both brand driven campaigns and tactical promotions- Prepare and communicate press release of any event in coordination with press and media department. - CSR policy development, CSR activities planning & Execution of CSR project.