Shoshana Winter Email and Phone Number
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21st Century marketing leader able to develop, cultivate and inspire high performance teams and comprehensive marketing strategies which seamlessly blend proven traditional brand marketing and cutting edge multi-channel campaigns. Unique ability to leverage both the art and science of marketing to develop ground-breaking brand experiences that resonate with today's discriminating consumer. Intellectually curious student of human behavior and highly adept brand planner, able to leverage keen insights as a means to develop marketing solutions that connect with consumers and drive real ROI in a continuously evolving media landscape. Deep understanding of the unique demands of bought, owned and earned media and how to maximize every channel across an integrated ecosystem. Specialties: Organizational Development, Multi-channel marketing, Digital Marketing Strategy, Brand Planning, Market Research, Consumer Insight Development, Creative Development, Social Media Management and Content Strategy.
Converge
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Chief Executive OfficerConverge Sep 2024 - PresentNew York, New York, Us
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Growth Marketing & Agency StrategistWinter Strategic Advisory, Llc (Independent Consultancy) Jan 2009 - PresentSenior strategic marketing and business advisor to CEO/Founders of emerging brands and high growth startups, helping to develop brand and product strategy, positioning, user experience, messaging, user interface design and Go-to-Market plans. Clients include RREAF, EatLove and Purrch. Strategy consultant to agencies, helping develop brand and campaign strategy for clients including Elmhurst 1925, Clorox, BMW and FloridaBlue.
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Svp, Executive Creative Director, Performance CreativeDentsu Creative Jan 2024 - Oct 2024 -
Svp, Executive Director, Creative, Content & StrategyMerkle 2020 - 2024Columbia, Md, Us -
Adjunct ProfessorFordham University 2017 - 2022New York, Ny, UsAdjunct Professor of Marketing & The Media class in Department of Communications & Media Studies -
Managing Director, UsIintoo 2018 - 2020New York, Ny, UsGeneral manager of US operation of revolutionary online commercial real estate platform which enables retail investors direct access to premium investment opportunity with equity protection. -
Svp, Marketing Strategy, MerkleDentsu Aegis Network 2017 - 2018Tokyo, Jp -
Chief Strategy Officer, VizeumDentsu Aegis Network 2015 - 2017Tokyo, JpStrategy lead for all US business which includes oversight on key clients including Discover, RB (Lysol, Mucinex, Airwick, Airborne), FOX Broadcasting Company, Shiseido, Calvin Klein, among others. Responsible for ensuring all media planning is based on insights-led strategic thinking leveraging multi-channel media ecosystems. Acts as strategy lead on all new business efforts including acting as lead for FOX Broadcasting Company, which resulted in securing Media Agency of Record duties for FBC, Fox Sports and NatGeo.
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Executive Planning Director, Digital Integration, McgarrybowenDentsu Aegis Network 2014 - 2015Tokyo, JpActed as the sole agency planner responsible for developing media agnostic but multi-channel creative campaigns across all of the agency's clients. This includes the development of a new briefing process and leading all digital channel functions including social media and content strategy. Key clients include Verizon, Chase and Intel. Acted as strategy lead for key new business development efforts in coordination with the Global Chief Strategy Officer.
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Svp, Strategy & PlanningIcrossing 2010 - 2014New York, Ny, UsStrategy & Planning practice lead for all East Coast and Central Region clients including Hiton Brands, Ally Bank, LG Electronics, ING Bank, DirecTV, TD Bank among others. National lead for all national new business development, which has resulted in major DAOR wins including LG Electronics Global Agency of Record, DirecTV and ING Bank. Oversees a department of 35 employees including general strategy & planning, market research, social media and content strategy. Responsible for maintaining profitable billability for all staff across 4 disciplines. Developed key methodology for strategy & planning deliverables that has resulted in increased client revenue and strategy staffing across the organization. -
Vp MarketingLimewire 2009 - 2010New York, Ny, UsResponsible for all consumer marketing activities in support of existing P2P file sharing softwareproduct reaching over 50 million users and emerging digital music subscription service. Developed the online marketing strategy to drive sales of the PRO version of LimeWire file sharingsoftware, contributing to a majority of the company's revenue. Led efforts that drove highest revenue quarters in the company's ten-year history and return toprofitability. -
Chief Marketing OfficerMotionbox 2007 - 2009New York, Ny, UsLed development of business strategy for Series B funding and presented in all key venture capitalmeetings, which resulted in $4.2M raise completed in December 2008. Led and completed full user interface redesign, which resulted in immediate increase in key performance metrics including unique visitors, video sharing and return visits. Developed multi-channel acquisition strategy to drive traffic and return rate, including search engine marketing and optimization, affiliate marketing, online paid advertising, public relations and guerilla marketing. -
Svp/Gm, MarketingAudible, Inc. 2002 - 2006Newark, Nj, UsRecruited to lead, develop and implement the brand and channel marketing strategy to support subscriber growth and content revenue for leading subscription-based consumer digital service. Secured double-digit quarterly growth since 2003. Secured double-digit revenue growth for 3 years.Member of company's senior management team with full P&L accountability, reporting directly to theCOO and CEO. Built a professional acquisition, product marketing and design staff of 15, responsible for acquisition, retention, creative and new product development. Directly accountable for the company's quarterly growth strategy which resulted in growing the customer base from 182,000 total customers in 2002 to over 600,000 at the end of 2005. -
Director, Interactive Product DevelopmentCablevision Systems Corporation 2001 - 2002Bethpage, New York, UsLed online product strategy and development, interface design and marketing to support customer acquisition and retention for the companys core broadband services: Optimum Online high speed Internet service, iO digital cable service and Optimum Voice voice-over IP service. -
Co-Founder And Vp, MarketingSixdegrees, Inc. 1996 - 2000Employee #2 and product marketing lead in pioneering online social networking property which grew from 6 employees to 80 and from $0 to market valuation of $125 million. Co-developed the original concept, branding, information architecture and design for the original sixdegrees online networking community launched in January 1997.
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Group Public Relations And Promotions DirectorKirshenbaum Bond + Partners Apr 1994 - Jun 1996New York, Ny, UsLed all "under the radar" programs for lead client, Snapple Beverage Corporation. Includes all event marketing, public relations, trade relations and guerrilla marketing. Responsible for generating millions of free impressions for Snapple via media coverage and retention/loyalty marketing activities. -
Senior Account SupervisorRenee Sall Associates 1989 - 1994Agency lead for all client engagements including new business development, client engagement and program development for public relations agency. Clients included Bausch & Lomb Ray Ban, Saratoga Spring Water, BodySlimmers, among others.
Shoshana Winter Education Details
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New York UniversityPolitical Science -
Parsons School Of Design - The New SchoolGeneral
Frequently Asked Questions about Shoshana Winter
What company does Shoshana Winter work for?
Shoshana Winter works for Converge
What is Shoshana Winter's role at the current company?
Shoshana Winter's current role is CEO I Turnaround Artist I Agency Rainmaker I Transfomation Leader I Start-Up Advisor & Business Strategist I Innovator, Team-builder & Creative Catalyst.
What is Shoshana Winter's email address?
Shoshana Winter's email address is sw****@****inc.com
What is Shoshana Winter's direct phone number?
Shoshana Winter's direct phone number is +164631*****
What schools did Shoshana Winter attend?
Shoshana Winter attended New York University, Parsons School Of Design - The New School.
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