Achievements: ✔ Dramatically reduced expenditure by cost cutting across the board.✔ Gained considerable portion of existing market & increased sales turnover by 17%.✔ Implemented changes that increased customer retention by 19 %.✔ Responsible for opening 2 new stores.✔ Consistently met all set sales targets.✔ Contributed to the brand experience and worked within brand guidelines.✔ Produced data and reports for senior management on performance which enabled strategic decision making.✔ Helped push the business forward to achieve significant turnover and profitability in 6 stores.

Key Responsibilities:✔ Responsible for the organizing and planning for 6 stores, with an area of 20K sq.mt with an SAR 167 million turnover per annum. ✔ Involved in strategic, service management, sales, event management, competition activities/ planning, inventory management, and retail return policy.✔ In-charge of ensuring concept profitability, performing inventory management and sell-throughs, contributing to staff development and succession planning. ✔ Accountable for the brand P&L and delivering top line, GMROI & net profit for the business along with the General Manager. ✔ Headed the Buying & Merchandising function to deliver sell through, gross margin & optimum inventory levels. ✔ Handled day-to-day relationship with Principals to ensure smooth business flow.

Managed retail operations of multiple store locations in Western KSA. Achievements: ✔ Registered annual sales of SAR. 350 million equivalent & budgeted profitability.✔ Managed 350 FTE; recruit, rationalize & implement optimum resource plan at stores.✔ Drove efficient & profitable operations at stores & WH thru process controls & re-design, multitasking & smart scheduling strategies.✔ Managed new store openings & refits of existing stores in the region.