Creating MaaS (Media as a service) @ marketcurve.org

1. Worked at a Sequoia Capital backed AI-based legal-tech startup with a growing presence in the US, European and Singapore markets. 2. Wrote, reviewed, and edited 12,000 SEO-optimised words to increase organic visibility of the SpotDraft blog. 3. Managed the publication of SpotDigest, the bi-weekly newsletter to nurture warm leads. 4. Collaborated with Sales to create 10 Battlecards for use on client calls - an index card document highlighting our key areas of strength relative to the competition.5. Wrote conversion-focused landing page copy for the SpotDraft Google Ad campaign to bring in leads based on the customer’s level of awareness about the company. 6. Wrote, reviewed and edited 5000 words of case studies to be shown to clients on different use cases for our platform.

Provided strategies by leveraging data to help clients gain market entry by studying business models and understanding product-market fit. Also provide marketing and advertising solutions at the intersection of behavioral economics and human psychology.

Drafted and provided advice on multiple legal documents including Non-disclosure Agreements, Privacy Policy, Services Agreements and Statement of Works. Created and curated website copy for the business by conducting extensive market survey in a quest to generate organic traffic. Created landing page copy for a paid marketing campaign (SEM) in collaboration with the Business Development and SEO team.

Edited and curated website copy from a content marketing perspective. Studied markets and our value proposition and determined a product market fit to generate leads to the website.

Researched on the Insolvency and Bankruptcy Code while also assisting in court hearings in different Tribunals including the High Court.

Advised company's executive management on risk management, deal structuring, compliance, Intellectual Property Rights and general updates on Law and legal policy. Established relationships and engaged with multiple stakeholders including the business development and sales team. Drafted petitions pertaining to Consumer Protection Act, Industrial Disputes Act, and Companies Act, 2013.

Researched and wrote Articles on intersection of law and society. Some of these issues were the right against discrimination, the right to free speech and the right of free trade and commerce.

Researched and wrote long form articles on the intersection of sports and society including the rise of football in Nazi Germany and the political side of Football evidenced in the 1978 World Cup in Argentina.

Researched and wrote articles on issues such as the Triple Talaq judgement and the racism issues faced by students of African descent in Delhi. Also assisted in reporting an event conducted by prominent Indian journalists held in New Delhi.

Drafted petitions and assisted in Court hearings mainly pertaining to cases of defamation, divorce, matrimonial issues and regular civil and contract law.