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I am responsible for the development and execution of the overall MediSpend go-to-market plan, which includes leading the sales, solution engineering, partner program, and marketing team. Our commercial efforts ensure that Healthcare and Life Sciences companies compliantly engage with Healthcare Practitioners (HCPs) and Healthcare Organizations (HCOs) globally through our innovative SaaS based technology and highly regarded advisory services. MediSpend continues to be the leading provider of integrated and compliance software to pharmaceutical and medical device companies around the world.Prior to joining MediSpend, I held leadership positions in product management, marketing, and sales at various start-ups, a mid-cap, and a fortune 500 company (IQVIA). I have authored white-papers, spoken at various conferences, and was a guest lecturer at the St. Joseph’s University Haub School of Business for their Executive MBA program. I hold an MBA with a concentration in Pharmaceutical Marketing from St. Joseph’s University and am a Ironman Triathlete, and Elite Level Cyclist.
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Chief Commercial OfficerMedispend Jul 2019 - PresentPortsmouth, New Hampshire, UsI lead all commercial activities, which includes the sales, account management, solution engineering, partner alliances, and marketing teams. My team is responsible for the development and execution of the overall MediSpend commercial strategy that ensures that Healthcare and Life Science companies compliantly engage with Healthcare Practitioners (HCPs) and Healthcare Organizations (HCOs) globally through our innovative SaaS based technology and highly regarded advisory services. -
Managing Director, Technology Solutions, U.SIqvia Apr 2014 - Jun 2019Durham, North Carolina, UsResponsible for leading sales, account management, and service delivery within the IQVIA Technology Solutions business unit where my team and I focused on helping Bio-Pharmaceutical and Medical Technology companies leverage SaaS based information technology and service offerings such as Data Warehouse, Master Data Management (MDM), Business Intelligence & Analytics, Specialty Pharmacy Analytics, CRM, Multi-Channel & Digital Marketing Automation (MCM), Territory Alignment & Roster Management, and Managed Operations support services. My primary customers were C-Suite and VP level commercial operations and IT executives. -
Vice President, Business DevelopmentOpenq 2011 - Apr 2014Charlottesville, Va, UsResponsible for leading the sales strategy & team, strategic partnerships with Salesforce.com and IBM, and new business development activities related to SaaS based KOL relationship management, compliant content & event management, social media compliance, and healthcare data products. -
Sr. Director, Product Management & MarketingWolters Kluwer Health 2008 - 2011Alphen Aan Den Rijn, NlStarted out managing the P&L for the $100 million Sales Force Effectiveness business line before leading all product marketing efforts for the $150 million Healthcare Analytics business unit. -
Vice President, Sales & MarketingNdma 2007 - 2008UsMember of executive leadership team. Led a cross-functional team consisting of sales, marketing and product development professionals for an 80 person start-up. -
Vice President, Marketing & Business DevelopmentProscape Technologies, Inc. 2004 - 2007Horsham, Pa, UsLed commercial marketing and business development for the innovator of 'Closed Loop Marketing' (CLM) technology within the pharmaceutical industry. Leveraged partnerships with Microsoft, Oracle, Accenture, IBM, and nearly 20 healthcare advertising agencies to establish a new go-to-market customer engagement model for life-sciences companies globally. -
Director Of Marketing And Product ManagementIqvia 1999 - 2004Durham, North Carolina, Us
Seth Houston Skills
Seth Houston Education Details
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Saint Joseph'S University - Erivan K. Haub School Of BusinessMarketing -
Salisbury University
Frequently Asked Questions about Seth Houston
What company does Seth Houston work for?
Seth Houston works for Medispend
What is Seth Houston's role at the current company?
Seth Houston's current role is Chief Commercial Officer.
What is Seth Houston's email address?
Seth Houston's email address is sh****@****ail.com
What is Seth Houston's direct phone number?
Seth Houston's direct phone number is +120344*****
What schools did Seth Houston attend?
Seth Houston attended Saint Joseph's University - Erivan K. Haub School Of Business, Salisbury University.
What are some of Seth Houston's interests?
Seth Houston has interest in Politics, Triathlons, Cycling, New Technologies, Science And Technology, Animal Welfare, Health.
What skills is Seth Houston known for?
Seth Houston has skills like Crm, Marketing Strategy, Salesforce.com, Competitive Analysis, Market Research, Product Management, Sales Management, Leadership, Cross Functional Team Leadership, Medical Devices, Market Analysis, New Business Development.
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