"Marketing is a way to express an invisible and intangible brand to an understanding audience."- Shouvik, if I ever get famous. 🗿 Brief History -From an architect to building brands, I bear expertise in balancing 'creative' and 'strategic' pillars of a project. I have proven experience in managing teams as well as leading projects, 2 of which were shortlisted in the top-5 entries across India. Aspiring to become a creative specialist, I left my job in Dubai to upskill further. My GTM strategies landed me as a part-time Brand Manager for Purpleant Technologies, the AI-partner to Noon, Trabuli, FusionFit etc. ⚖️ My Belief -The strongest perceptions are built on trust, love, and loyalty; values that develop over time. Unfortunately in this race for leads, 'marketing' has come down to be just a megaphone for sales! Although nothing wrong with that, the true potential of this powerful tool can work wonders for a brand, who gives creative freedom to their marketers.👁️‍🗨️ Chef's Secret, or is it a secret now that you're about to read it!?👀 -Most of my methods are simple, yet I tend to provoke intrigue in every idea. The key is to break the message into gulpable info, test the most effective and impactful ones, and finally reach our Target Audience with a deepfelt message that sticks! With lowering attention-span each passing moment, Marketing has evolved so that if one can't capture customers' attention in a glimpse, they've already lost half the battle. 📚 Past Contributions -I have helped brands like SmartFX, Tailorwear, Woofurs etc. in their marketing endeavors. While in Dubai, I developed operational framework for UAE and KSA's largest baby e-commerce platform, Mumzworld. Subsequently, I was awarded the highest score all over IMT, alongwith discussing my experience with now Shark Tank Dubai's judge Mona Ataya. Over the duration, I reported to the Director of CX, and pitched strategies to the board including COO, and others. 🙇🏽‍♂️ My final 2 cents to recruiters - I am dedicated, hard-working and loyal. I am ready to devote years of my life to help you build a brand, but please don't expect the magic of branding to unfold on command. Creativity doesn't happen on the spot, and spending heavily to increase reach will only help with impressions, not engagement. Powerful communication is a meaningful relationship brands relish with their audiences, and that's not possible with unfruitful daily targets. When you hire me, you know exactly what you're getting into :)