➢ Planning and allocation to achieve supply targets➢ Grow existing supply base➢ Deploy and maintain Supply as per demand pattern and business targets➢ Maintain high quality of vehicles and partners➢ Understand competition and market dynamics➢ Reduce costs and drive efficiencies➢ Partner engagement and retention➢ Ensure high customer experience➢ Build a robust performance culture in the team➢ Implement unique solutions➢ Plan and execute large, strategic campaigns to increase the retention of drivers on the platform and position Ola as the preferred choice for driver partners. ➢ Take ownership of insights, campaign conceptualization, and communication and roll out for all driver partner facing initiatives➢ Liaise with the national and city marketing team for running marketing programs for the acquisition and retention of driver partners. ➢ Plan and execute on GTM strategy for all initiatives on the driver partner side, including, but not limited to distribution of the operator app, communication of incentive schemes, loan melas, partner attachment drives, etc. ➢ Take ownership of driver experience across touch points➢ Drive process efficiency by creating and cascading a supplier marketing playbook and brand guidelines➢ Define the brand proposition on the driver partner side and use that into a driver facing communication campaign to build Ola as the preferred brand for driver partners➢ Drive engagement initiatives for retention of drivers and operators➢ Understand competition and market dynamics to create localized strategies.

➢ Handling prepaid business for Thane district (Bhiwandi)➢ Responsible for primary and secondary sales➢ Managing distributors and retailers network➢ Appointing new Distributors if required➢ Conducting promotional activities in market➢ Responsible for brand visibility and tracking competition activities➢ Managing and training ofdistributor PSR as well as salesmen➢ Ensuring compliance with systems and procedures as per company guidelines for healthy business operations➢ Monitor the performance of distributors, PSR, salesmen and take corrective actions to achieve targets.

➢ Handling 3G Data Business for Thane District➢ Ensuring the desired product availability up to the last point of the market➢ Ensuring that distributors/retailers maintain adequate stocks of all company products andmerchandise as per norms➢ Ensuring the availability of required manpower at distributorships as per plan and monitor their conduct/behavior➢ Building trust and relationship with distributors/retailers by clearing any doubts/confusions and providing solutions to any issue within reasonable time frame➢ Working with circle marketing in management of schemes/ promotions/ contests being run to promote the company brand➢ Ensuring flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output as per targets. Assess training requirements on an ongoing basis➢ Coordinating with training content and service providers to implement training➢ Establishing retail channel schemes at the zonal level based on corporate guidelines and with the approval of the circle/zone sales head➢ Ensuring targeted productivity norms for the channel➢ Ensuring proper retail penetration➢ Ensuring required distributor manpower is on board➢ Ensuring training to the distributor manpower.

➢ Achievement of targeted number of retail outlets and appropriate retail mix.➢ Achieving sales (Primary and Secondary) and distribution target.➢ Ensuring desired level of service and adequate merchandising.➢ Ensure implementation of company policies by the channel retailers and distributors.➢ Achievement of assigned Sales Targets /Target Productivity.➢ Activities related to Communication Strategy, Training, and development for the Field Staff.➢ Relationship building with trade.➢ Increasing the width and depth of Distribution➢ Market Intelligence/Feedback.