Susan Maria Howard Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Scaling communication at Twitch by:• Partnering with Product, Monetization and Marketing teams in international feature and campaign launches, from greenlight to release• Relentless cross-functional process improvement with Creative, Partnership, Marketing, Customer Service teams. • Data driven quality insights and vendor management • Planning and pursuing Machine Translation adoption strategy • Advocating for international users and regional teams

Los Gatos, Ca, Us

Los Gatos, Ca, Us

• Successfully scaled creative language operations to support exponential growth in content launches and related marketing, PR, consumer insights and audiovisual communication teams. • Drove and influenced cross-functional efforts with Creative, Production, Legal, Product, Consumer Insights, Public Relations and Marketing teams, located in Bay Area, Los Angeles and São Paulo, Brazil, to ensure successful and smooth content launches and product innovation for US and local Brazilian series.• Influenced UI Language, Legal and Design to improve member experience and comply with local ratings board requirements. • Managed terminology across product and content to ensure consistent brand voice and campaign positioning in multiple high-visibility channels, including in-app and email messaging, social media trailers and key art, TV ads and in-service promotion. Oversaw localization and transcreation of major films and series in Brazil, including localized title, high level synopses and subtitles. • Successfully advocated for a creative localization approach in key content areas, achieving up to +22% increases in viewership for Brazil. • Worked with multiple localization vendors to oversee high-touch transcreation, functional translation, QA and QC. Active in QBRs to ensure vendor KPIs are being met.

- Driving Language Quality for the Netflix account in 7 languages. - Managed vendors and linguists to ensure client standards are met for all languages. - Negotiated vendor rates to protect profit margins.- Authored and maintained reference and training documents (wiki, termbases, Translation Memory grid, job-specific guidelines, tool documentation).- Tested, selected and oversaw Brazilian Portuguese linguists. - Analyzed quality reports and took systemic action to improve quality and ensure account KPIs are met. - Hired by client.

Select accounts: Sony Entertainment - 2010 – 2012Worked with local and international offices in the review of Sony PlayStation and PS3 UI, packages and manuals. Created a gaming glossary for Latin America packaging (Spanish and Portuguese). Aligned the hardware and software terminology within all Sony game platforms. Drafted the Brazilian Portuguese Style Guide for Sony Entertainment. Apple iCloud - 2011 – 2012Reviewed iCloud web and and apps UX (sign-up flow, upgrades, messaging and in-app environments for iCloud Contacts, Mail, Calendar, Find my iPhone, Find my Friends, Pages, Numbers, Keynote and date mapping) for French, Spanish and Portuguese. Prepared terminology glossary, oversaw product announcement for subscribers in Brazil. Apple iOS - March, April 2009UI and updates to iPhone/iOS in Brazilian Portuguese. Apple MarComm - 2008 iPhone launch in Brazil. Collaborated with art directors, writers and producers to create all print and onscreen copy for the iPhone launch in Brazil, including final copy for promotional AV assets, artwork, demos and script. Google – Brazilian Portuguese Linguist 2005 - 2007 • Final review and editing of translations for Google’s growing suite of consumer web products.• Reviewed UI, News, Terms of Service and marketing copy for Google Search, Google Accounts, Google Maps, Google Mobile, Google Toolbar, Blogger, Photos, Docs & Spreadsheets, Google Analytics and more. • Assessed vendor quality and conducted audits of vendor and in-house work. • Performed Linguistic Tests/QA of UI builds prior to product launches. • Wrote, maintained and evangelized Style Guide. Monitored products and reported linguistic and functional bugs. • Worked inter-departmentally with other language stakeholders to achieve consensus and consistency of the Google voice. • Forged contacts with in-country personnel and identified key issues in the local market review process. • Collaborated in machine translation initiatives.

Kapolei, Hi, Us

US State Department, Microsoft, Apple, Sony, Bradesco & Bradesco Seguros, UC Berkeley, UC Center for Latin American Studies, Stanford University and more. Pro bono interpreter: Lawyers’ Committee for Human Rights, University of San Francisco, San Francisco Public Defender, Casa do Zezinho.