Susan Maria Howard Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

• Scaling communication at Twitch by:
• Partnering with Product, Monetization and Marketing teams in international feature and campaign launches, from greenlight to release
• Relentless cross-functional process improvement with Creative, Partnership, Marketing, Customer Service teams.
• Data driven quality insights and vendor management
• Planning and pursuing Machine Translation adoption strategy
• Advocating for international users and regional teams

Los Gatos, CA, US

Los Gatos, CA, US

• Successfully scaled creative language operations to support exponential growth in content launches and related marketing, PR, consumer insights and audiovisual communication teams.
• Drove and influenced cross-functional efforts with Creative, Production, Legal, Product, Consumer Insights, Public Relations and Marketing teams, located in Bay Area, Los Angeles and São Paulo, Brazil, to ensure.
• Influenced UI Language, Legal and Design to improve member experience and comply with local ratings board requirements.
• Managed terminology across product and content to ensure consistent brand voice and campaign positioning in multiple high-visibility channels, including in-app and email messaging, social media trailers and key art, TV.
• Successfully advocated for a creative localization approach in key content areas, achieving up to +22% increases in viewership for Brazil.
• Worked with multiple localization vendors to oversee high-touch transcreation, functional translation, QA and QC. Active in QBRs to ensure vendor KPIs are being met.

- Driving Language Quality for the Netflix account in 7 languages. - Managed vendors and linguists to ensure client standards are met for all languages. - Negotiated vendor rates to protect profit margins.- Authored and maintained reference and training documents (wiki, termbases, Translation Memory grid, job-specific guidelines, tool documentation)..

• Select accounts: Sony Entertainment - 2010 – 2012Worked with local and international offices in the review of Sony PlayStation and PS3 UI, packages and manuals. Created a gaming glossary for Latin America packaging.
• Final review and editing of translations for Google’s growing suite of consumer web products.
• Reviewed UI, News, Terms of Service and marketing copy for Google Search, Google Accounts, Google Maps, Google Mobile, Google Toolbar, Blogger, Photos, Docs & Spreadsheets, Google Analytics and more.
• Assessed vendor quality and conducted audits of vendor and in-house work.
• Performed Linguistic Tests/QA of UI builds prior to product launches.
• Wrote, maintained and evangelized Style Guide. Monitored products and reported linguistic and functional bugs.

Kapolei, HI, US

US State Department, Microsoft, Apple, Sony, Bradesco & Bradesco Seguros, UC Berkeley, UC Center for Latin American Studies, Stanford University and more. Pro bono interpreter: Lawyers’ Committee for Human Rights, University of San Francisco, San Francisco Public Defender, Casa do Zezinho.