Launched a digital signage platform that democratizes outdoor advertising, enabling anyone to post ads and messages in prominent, high-visibility locations. This approach makes advertising more inclusive and accessible to allDeveloped a long-term financial roadmap focusing on scalability and sustainability. Implemented KPIs to monitor financial health and performance metrics, ensuring alignment with business objectives Successfully launched and tested a prototype, generating over ￥500,000 and validating market demand and customer interest for the platform

Led marketing strategy by creating and implementing long-term marketing plans for a new perfume bottle called Abu Dhabi under the Gallivant brandManaged a budget of $6000 for the latest marketing campaign that increased brand awareness by 2500 extra followers on Instagram in less than a month.Created social media content to brand the perfume on various platforms such as Instagram, Facebook, Twitter and Youtube channels totalling 100,000 viewers and audience engagementIdentified influencers who would promote perfume brand on Youtube by reviewing accounts on Youtube, Instagram, and Facebook, outreaching and communicating with potential influencersCollaborated with retailers such as Fortnum and Mason to promote co-marketing strategies