Leading Product Development of Employer Side of Bayt.com.Working on CV Search, Job Posting and Live Chat Improvement. Transforming Bayt with AI features. Focused on Increasing Number of Jobseekers connected through Bayt.AchievementsLaunched multiple AI features on Bayt AI CV Search that automates the filters and search for requirement with AILaunched AI Generated Messages which helps Employers create Messages with AI.Launched AI Quick response that helps Employers and Jobseekers to see and use AI generated quick responses during Live chat.

Lead the entire Employer side development and execution of Bayt B2B product strategy.Aligned with the overall business objectives. Conduct market research, customer interviews, and competitor analysis to inform product decisions.Product Management, Design, Writing PRD, Stakeholder Alignment.Training on new features, Launch and Pre-launch activitiesCollaborate with cross-functional teams, including engineering, design, marketing and sales, to ensure the successful launch of new productsAnalyse product performance data to drive continuous improvement and innovationAchievementsLaunched CV Freshness Project which aimed to update CV from old existing Jobseekers. Increased the CV updates by 10% to 21%Moved all existing CV search users to Revamp version successfully with increased Search to contact %Launched Edit saved search to contact conversion 10% increase in conversion MoMLaunched Recent searches which shared 50% conversion quarterlyEnhanced and improved AI Job Posting with 5% Increase in conversion MoM

Lead the development and execution of product strategy, aligned with the overall business objectives * Conduct market research, customer interviews, and competitor analysis to inform product decisions.Product Management, Design, Writing PRD, Stakeholder Alignment, Stabilize, Training on new features, Launch and Pre-launch activities.Collaborate with cross-functional teams, including engineering, design, and sales, to ensure the successful launch of new products.Develop and maintain a product roadmap that aligns with company strategy and prioritisationAnalyse product performance data to drive continuous improvement and innovationAchievement as Product ManagerReceived Award of "Always on Top" 2022 from Chief Product OfficerSuccessfully managed Salesforce CRM for all Daraz ventures * Successfully migrated from Salesforce to Alibaba CRM XspaceImproved Product Listing: To Increase % of Verified sellers with at least 1 product created from 68% to 81%Increase Content Score% from 46% to 50%Improved Seller Sign-up Journey from 1548/month to 22318/monthIncrease App Stability:Reduce avg 3M ANR rate from 0.30% to 0.20%2. Reduce avg 3M Crash rate from 1.09% to 0.15% *

Responsibilities • Work with stake holders to undstand tech issues. • Get Tech Issues resolved within the provided SLA time. • Keep stakeholder updated on the issues & guide them in the cause of the issue and its resolution. • In addition to issue resolution works with multiple product owners to timely deliver projects with the product team. • Work independently on assigned product projects and domains.

*Service Cloud consultant *Sales Cloud consultant*Marketing Cloud consultantWorking as a Global Administrator of Salesforce at Daraz GroupDetails of Salesforce work experience:• Sales Cloud Setup.• Service Cloud Setup• Omni Channel Setup• Omni Channel reporting• Created Presence Statuses• Setup Presence Configurations• Setup Live Chat • Setup Live Message (Facebook Chat)• Created Validation Rules • Created Approval Process • Created Workflows and Email alerts• Created Process Builder• Created Email templates, visual force email templates• Created Macros• Created Objects• Created Record Types• Created Custom fields • Created Page Layouts• Created Users, Roles, Queues, Public Groups• Created Profiles• Created Permission sets• Created Custom Business Logics• Setup Related Lists, Tabs, Roles, • Data Migration through Apex Data LoaderDetails of Marketing Cloud work experience:• Created Email Journeys through Salesforce Data• Created Email Journeys through Data Extensions• Created Data Extensions• Created SQL Queries• Created Automations• Created Profile Attributes• Created Email Templates• Created Journey Builder

Worked as the Manager Digital Customer ServicesDetails of the Role:• Lead a team of 70 (Agents and Supervisors)• Created Performance Scorecards for the whole Team• Oversee, Lead, Train the Team Leaders towards constant improvement• Handle all internal and external matters of Team Leaders and Agents

Responsibilities• Responsible for the end to end management of business requirements.• Data management and analysis• Prepare BRD for Functional and Non-functional business requirements detailing expected outcome from the final product• Prepare Functional Specifications documents covering solution details, User interface details, transaction flow, integration touch points and reporting/alerting needs. • End to end system testing activities. • Integration Testing. QuickBooks etc• Go Live support and activities. • Communicate with client effectively to understand the business goal. • Prepare project plan for configuration, customization, integration, data conversion for the project. Maintain all documents for each and every activity.• All salesforce system configurations. Workflows, Formula fields, Validation Rules, Layouts, User creation, Profile creation, Data migration. Working as a complete “Go To” for the assigned projects.Achievement as a Senior Business Analyst* Implemented Salesforce for Mesa Logistics, USA * Implemented Salesforce for Dependable Hood & Duct Cleaning, USA * Implemented Salesforce for Compressor Air, USA * Received the Award of "Rising Star" from the Director for Launching 5 projects in a single quarter.

Key Achievements-* CRM : Involved in TABS launch, provided Training of TABS to all contact center employees.* MFS: Provided training of Mobile financial system to all warid karachi contact center staff. Worked as POC of MFS from karachi.*Provided training to Supervisors Contact Center IBEX -Jazz

Worked on optimizing Google's search engine as a BPO in TRG