Driven problem solver, leader, and collaborator specializing in cross-team project management, data analytics, and strategic product marketing with 5+ years of experience in B2B SaaS. Passionate about making an impact.
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Product Marketing LeadForesightNew York, Ny, Us -
Senior Product Marketing LeadAkeneo: The Product Experience Company Jan 2023 - PresentNantes, France, FrResponsible for hiring and managing team to support on product marketing responsibilities for global B2B SaaS organization. -
Senior Product Marketing ManagerAkeneo: The Product Experience Company Mar 2021 - Nov 2024Nantes, France, FrBringing Akeneo's Product Cloud Platform to enterprise and mid-market businesses across the globe- Manage the GTM & release-readiness of 6+ products across global markets- Strategically build messaging and positioning documentation for target audiences to support business growth against ideal customer profiles (ICPs)- Perform data analysis and conduct customer interviews to inform market trends and make strategic recommendations- Lead cross functional App Store and Integration strategy including product, marketing and technology partner initiatives, enablement and budgeting -
Senior Product Marketing ManagerTeikametrics Jun 2020 - Mar 2021Boston, Ma, Us- Lead cross-functional GTM strategy for Teikametrics SaaS + Service offerings- Drive sales enablement through content creation & competitive intel- Serve as VOC and reflect that in the creation of all messaging & positioning -
Head Of Small Business Growth & Product-Lead Acquisition Aka PlgTeikametrics Dec 2019 - Jun 2020Boston, Ma, UsManage the small business team focused on growing and supporting the self service unit within Teikametrics. Responsible for the acquisition of new self service SaaS customers through free trials, as well as retention and education of existing customers. Aimed at growing Teikametrics marketshare of Amazon sellers at scale. -
Manager Of Strategic Projects And Customer ExperienceTeikametrics Feb 2018 - Dec 2019Boston, Ma, Us- Design, lead and execute customer experience programs, like NPS to increase the customer, services and product feedback loop- Build and analyze raw data, to help Customer Success Managers drive insights and recommend strategies that unlock business growth for our clients and improve retention- Map the customer journey, identify key moments in the life cycle and leverage data and tools to implement systems enabling growth- Analyzed previous tiered price structure, researched competitor offerings and created and operationalized new pricing model -
Customer Success ManagerTeikametrics Sep 2017 - Feb 2018Boston, Ma, UsTeikametrics is an ecommerce optimization platform for retailers on Amazon and other marketplaces. Founded in 2012 and based in Boston, its team of retail experts uses a proprietary software suite to dynamically optimize pricing, operations, inventory performance and more for sellers of all sizes. Using data, customers gain a competitive advantage and view of trends and optimization strategies to tackle the dynamic nature of today’s ecommerce markets.- Make data-driven decisions on Amazon PPC advertisements to maximize ROI for high touch clients- Onboard and provide ongoing training for recently closed deals to promote adoption- Troubleshoot with users and escalate high priority issues to engineers- Train new employees on best practices for free trial onboarding -
Premium SalesBoston Red Sox Aug 2016 - Sep 2017Boston, Massachusetts, UsCommunicate with clients, affiliates and consumers regarding Premium sales packages. Meet, interact and lead group experiences of up to 150 people at Fenway Park as the on-site contact for Game Day packages. Continue to develop client relationships with existing accounts along with establishing new connections for potential growth.
Sarah Hoffman Education Details
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Harvard UniversityPsychology -
Product Marketing Alliance -
Scituate High School
Frequently Asked Questions about Sarah Hoffman
What company does Sarah Hoffman work for?
Sarah Hoffman works for Foresight
What is Sarah Hoffman's role at the current company?
Sarah Hoffman's current role is Product Marketing Lead.
What schools did Sarah Hoffman attend?
Sarah Hoffman attended Harvard University, Product Marketing Alliance, Scituate High School.
Who are Sarah Hoffman's colleagues?
Sarah Hoffman's colleagues are Sam Morgan, Ros Davidson, Vedrana Rogoznica, Kristian Lee Dahm Dickow.
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