Shraddha Lulla Email & Phone Number

Mississauga, Ontario, Canada

Leading brand, product marketing, and trade marketing initiatives for Whirlpool's CPG brands - Swash and affresh.

Burlington, Ontario, Canada

Collaborating with the entire team to boost the social media presence of DEC, resulting in increased participation of student body

Canada

Canada

Mississauga, Ontario, Canada

Leading the optimization of product listings, along with a detailed pricing, inventory, and order processing strategy, making Amazon a new D2C revenue channel for the company

Mississauga, Ontario, Canada

- Researched key areas of focus in the Business Process Management domain for Ricoh USA- Identified the key differentiating factors of a new product launched through market research - Planned and executed social media campaign to showcase the term’s co-op students on all social media platforms- Wrote articles for their official blog - “Elevating Your Hybrid Workplace with Smart Lockers“ and “Bringing the Human Touch to Hybrid Workplace”- Collaborated as a part of the Marketing co-op team to conduct market research on advertising and industry trends in the Canadian and USA markets- Recommended modifications to webpages after garnering insights from experts in the industry and product leads, paving way to creation/modification of the pages- Analyzed social media accounts of 17 brands to gather insights on most and least engaging content, that led to, ideation and enhancement of company’s social media strategy

Turbhe

- Analyzing client requirements and delivering e-commerce expertise for various categories on the Amazon marketplace.- Optimizing end-to-end product listing as well as ad campaigns to improve the overall account health for multiple clients on Amazon.- Monitoring performance, devising promotion plan, and formulating pricing strategy for accounts in varied categories on Amazon.- Planning and executing the company’s branding and PR initiatives to demonstrate expertise in the e-commerce and technology domain.- Enabling team growth and developing expertise through knowledge sharing sessions and training of new team members.- Organizing team-building activities such as company offsite, weekly quizzes and jam sessions.

Mumbai Area, India

- Worked as a part of the team interpreting user and business requirements to develop the in-house Foreign Exchange middle office application.- Provided Level 3 support to product users as well as other stakeholders.- Facilitated inter-department networking by organizing the first company-wide book club.

Mumbai, Maharashtra, India

Represented the college as a team leader of the Drama Contingent. While doing so, won at multiple competitions at the regional as well as national level.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Worked in the publicity, marketing, website development and various other fronts while organizing the annual cultural event, Trifles'16, as well as Traditional Day, Leadership meet, and Convocation ceremony.

Master Of Business Administration - Mba

Bachelor Of Engineering, Information Technology

Certified Digital Marketing Master, Digital Marketing

Successfully completed the CDMM course which comprises of 6 modules, namely Web Analytics, Email Marketing, Inbound marketing, SEO, SEM.