Shraddha Nikam Email and Phone Number

Responsible for handling Pan India Hypermarket Retail and Departmental business operations for Philips India Ltd, for SDA (Small Domestic Appliances) and PH (Personal Health) portfolio.

Managing Pan India business operations (Revenue~INR 1.5 Billion) for Whirlpool of India, for products across categories- Refrigerators, Washing Machines, Air Conditioners, Microwaves & Water for national modern trade accounts.1. Responsible for overall Top line/P&L of the accounts.2. Leading Joint Business Process (JBP), enabling collaboration of Sales, Marketing, Service & Supply Chain.3. Presenting business proposals & solutions to the buyers. Offering the right product mix so as to ensure healthy retention.4. Conducting extensive market research to understand the durable shop floor touch points, consumer buying behavior, competition bench marking to suggest & implement the right product.5. Utilizing consumer insights and developing business strategy as per the accounts.Key Achievements:1. Analyzed the growth prospects & increased investment share of top retailers within Whirlpool brand.2.Established and executed the product strategy in retail space – Planogram execution & accuracy improvement.

- A proven track record of developing business across various sales channels like upcountry distribution, Large Format Retail (LFR), Regional Chain stores (RCS), City Distribution, Direct Dealer network & Brand Stores in the tenure of 3 years.- Developed & managed two key accounts in Large Format Retail in Mumbai for entire home appliance category of products ranging from refrigerators, washing machines, air conditioners, microwaves and water purifiers at an early stage in my career.- Turned around & developed one of the loss making business units into a profitable account of distribution for home appliances. - Responsible for achievement of annual sales targets through sales planning & strategy, volume & volume growth, category growth, dealer payouts & target deployment, expansion of product portfolio and product mix to increase the profitability of the company.

-Worked with the Marketing team of Direct Cool Refrigerators (DC)-Core Stint was identifying growth opportunities and creating a strategy to win in the 215L DC Segment. -Gain market share.-Worked closely on Line Structure, Competitive Benchmarking, Marketing Mix assessment, Data Analysis, Top markets identification-End results were valuable consumer insights and effective shopfloor promotions

Worked with the Marketing team of Brand Hajmola.-Core project involved evaluating the feasibilty of un-organized retail channel as a supplementary distribution network for Brand Hajmola.-Analysed the entry & exit barriers & proposed alterations in the business model.-Developed Brand Visibility in the wholesale business in Delhi & U.P

Responsible for client acquisition, financial planning, HNI Investment Portfolio management, direct sales of financial products like Life Insurance, General Insurance, Mutual Funds, Securities