Leading the marketing for Chakravyuh Labs podcast, where we explore all aspects of ‘Consumer Insights’. The podcast peeks into all consumers in a value chain and all influences that come along with any purchase decision. This podcast is for all who want to understand the complexities of their consumer and practitioners whose primary job is to understand the consumer.

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• Developed and executed Integrated Marketing Strategy • Created and Implemented Demand Generation strategies through social media• Designed and executed Social Media Marketing strategies to generate organic leads, increase follower base and build brand visibility• Deployed campaigns using different platforms such as Email Marketing, CRM, Industry Events, Webinars and Seminars • Analyzed and accelerated Digital Marketing initiatives • Briefed Market Research vendor to capture Consumer Insights to design and execute targeted Product Marketing• Improved Marketing Communications for Internal and External Stakeholders• Accelerated Strategic Partnerships with global industry associations to amplify Multi-channel Marketing for Product launches and Services• Executed (End to End) Online Trainings, Industry events and Webinars and performed Data Analysis to get Consumer Insights• Sourced Thought Leadership opportunities in renowned business magazines and Industry Associations for leaders • Incorporated Competitive Analysis through agency Research for Branding and Marketing Communications• Worked on customer database management and knowledge management to drive demand generation

• Helped launch Chakravyuh Labs as a new business opportunity• Sourced Public Relations and marketing opportunities to enable Thought Leadership

• Planned, developed and implemented Public Relations Campaign Strategies • Developed and managed the Press Conferences, Press Releases, Interviews and Roundtables at India level• Built Thought Leadership through Guest Lectures in esteemed Management Schools, Panel Discussions, Business Publications, Industry and Government bodies (Like ASSOCHAM) and Industry Awards• Acted as Media Contact for Pitching Stories to local and national media (Print, TV, Wires and Digital Media) • Monitored Media, analyzed PR campaigns & initiatives Media coverage and drafted appropriate responses• Researched top influencers, competitors, and trends in clients’ industries and make appropriate recommendations regarding communication strategy to Client • Developed and executed effective PR plans through translating brand and key messages into media concepts and compelling stories• Leveraged a multimedia channel to maximize the company’s brand exposure through interviews, editorials etc.• Managed an organization's reputation with the public in general and clients• Identified and developed strong Media relationships with national and trade journalists, influencers and industry counterparts• Strategized and Managed Crisis Communication• Created and managed Media Kit (brochures, handouts, direct mail leaflets, promotional videos, photographs, etc.)• Ran Product Launches campaign at all India level• Enhanced the company’s brand awareness and corporate image• Designed research briefs for agencies on competition and industry intelligence for competitive advantage and strategic communications • Worked with clients on breaking down Consumer Behavior Insights to enable long term and short-term communication

• Planned, developed and implemented Public Relations Campaign Strategies • Developed and managed the Press Conferences, Press Releases, Interviews and Roundtables at India level• Acted as Media Contact for Pitching Stories to local and national media (Print, TV, Wires and Digital Media) • Monitored Media, analyzed PR campaigns & initiatives Media coverage and drafted appropriate responses• Managed an organization's reputation with the public in general and clients• Built strong and positive relationships with media, influencers and other related parties• Planned and executed National and International Media visits at plant (Outdoor visits)

• Planned, developed and implemented Public Relations Campaign Strategies • Developed and managed the Press Conferences, Press Releases, Interviews and Roundtables at India and Global level• Acted as Media Contact for Pitching Stories to local and national media (Print, TV, Wires and Digital Media) • Monitored Media, analyzed PR campaigns & initiatives Media coverage and drafted appropriate responses• Managed an organization's reputation with the public in general and clients• Built strong and positive relationships with media, influencers and other related parties

• Performed detailed Profile Evaluation of student, basis on his/her educational background and suggested right courses & guided the procedure• Managed the entire end-to-end Admission Cycle of students from Counseling, Admissions and assisted with visa documentation • Participated in UK Education Fair and Events to counsel students about the different courses & procedure to apply. • Organized meetings of Sussex University’s Faculties & Representatives with Management of Mithibai, Rizvi, Ruparel, Ruia and Terana Colleges for collaboration talks