I am a part of the Marcom Data Science team at Apple.To assist internal stakeholders with strategic projects, digital best practices, and brand alignment. Work extensively on Adobe Analytics and Google Analytics to analyze web metrics for different clients to boost traffic to their sites. Managed Tag Management using Adobe Launch and GTM.Created higly interactive dashboards using Power BI, Python scripting. To blast email and push notification campaigns using Adobe Campaign Instance (Sephora).Cross-trained existing employees to maximize team agility and performance.Managed and executed cross-channel campaigns using Adobe Campaign Classic, resulting in a 20% increase in click-through rates and a 15% increase in conversion rates.Achieved an average open rate of 19% and a click-through rate of 4% through targeted segmentation and A/B testing.

 Website issue identification PowerBI Dashboard creation Adobe Dashboards and analysis for website issue along with revenue impact BlueTriangle dashboards creation, alerts setting, Error monitoring, third party tag creation. Identifying & Replicating Website issues through various tools. Issues Quantification and analyzing business impacts by investigating all Core KPI level Analyzing existing customer satisfaction functionality requests for providing business-value based on the recommendations to product Owners Applying Triggers for Top Search Keywords in Search Redirect Tool (SEO) identifying through adobe Omniture. Training & monitoring performance of the team bringing them up to the speed within the stipulated timeline given by Transition Manager. Daily/weekly/monthly reporting to all stakeholders including clients, senior management and also associates of the team.

E-Commerce/Data Analytics and Reporting (Adobe Analytics, Tableau, SQL, ETL, Redshift, HIVE, Big Data)Digital Analytics and Insights integrating data from multiple data sources.

Key Responsibilities:Google BigQuery Proficiency:Consistently utilized Google BigQuery for querying Google Analytics, extracting meaningful insights to inform strategic decisions.Data Visualization Mastery:Leveraged Mode Analytics and Excel to translate complex datasets into visually compelling representations, aiding in comprehensive data understanding.Robust Analytics Reporting:Delivered regular weekly, monthly, and ad hoc web analytics reports using Adobe Analytics and Report Builder, ensuring stakeholders had real-time, actionable insights.Dynamic Dashboard Creation:Crafted and maintained Excel dashboards and reports on a daily and weekly basis, conducting in-depth analyses of key performance indicators to drive performance improvements.Online Traffic and User Engagement Analysis:Analyzed online traffic, user engagement, and new user behaviors, providing valuable insights to enhance the digital user experience.R for Data Projects:Employed R for data cleaning, transformation, forecasting, and prediction, contributing to the development of robust analytics models and strategies.Achievements:* Successfully streamlined data querying processes, improving efficiency and reducing turnaround time for obtaining critical insights.* Enhanced reporting structures, providing stakeholders with clear, actionable analytics to drive business decisions.* Contributed to the development of advanced forecasting models, optimizing resource allocation and improving overall business performance.

Key Achievements -SQL Proficiency:Expertly extracted product-related data through adept use of SQL queries, contributing to the seamless flow of critical information.Customer Behavior Analysis:Conducted online customer behavior analysis and identified customer visit patterns, facilitating the optimization of marketing strategies.Innovative Dashboard Design:Engineered an Excel dashboard to represent competitive analysis, empowering stakeholders with a visual and intuitive tool for strategic decision-making.Price Recommendation Tool:Pioneered the development of a price recommendation tool tailored for the hotel industry, optimizing pricing strategies and enhancing revenue generation.Strategic Business Reviews:Led the creation of monthly and quarterly business reviews, highlighting operational metrics, challenges, and roadmaps for strategic planning and continuous improvement.