• Acted as the solo UI Designer, creating over 20+ screens using Figma and Adobe XD, and designed comprehensive design systems for the project.• Conducted usability testing to ensure optimal user experience and adherence to user-centric design principles.• Delivered high-fidelity prototypes and interaction designs that aligned with the client’s AI-based fitness goals.• Operated as the solo UX Researcher and Designer for a global B2B e-commerce client, leading a complete website revamp.• Performed user interviews, competitive analysis, and heuristic evaluations, followed by wireframing and prototyping the improved platform.• Led A/B testing and data analysis, which resulted in a 19x ROI increase and a 300% surge in monthly purchase enquiries.• Served as the Lead UX Researcher on a team of 3 for another B2B e-commerce client based on New York, building the platform from scratch.• Facilitated contextual inquiry, stakeholder interviews, and user journey mapping to identify user needs and painpoints.• Conducted cognitive walkthroughs, and task flow mapping to guide the design process.Achieved 96% success rate during usability tests, ensuring the platform’s design met user expectations and business goals• Collaborated with cross-functional teams, including developers and product managers, to deliver high-quality digital products aligned with client goals.