Oral-B Corporate Strategy for ASEAN, ANZ and Korea; Provide actionable Insights and Influence company direction on Brand Portfolio management, Marketing Spends & ATL/BTL choices. Sharpen the ATL/BTL communication message strategy with deep consumer understanding. Lead consumer segmentation to uncover unmet needs & recommend innovation pipeline. Leverage predictive modelling to assess growth sufficiency and forecast demand for new product launches.

CMK Manager for eCommerce, Modern Retail & Emerging Channel. Identifying opportunities to win with online consumers. Influencing external retail partners to implement shopper based in-store design leveraging strong shopper & consumer Insights. Enabling P&G channel team to win with premium Indian consumers by recommending interventions on distribution, pricing, shelving & merchandising.

Part of India Brand Operations team, Influenced P&G's rural strategy through landscape assessment, market prioritization and activating BTL interventions utilizing mobile phones. Identified short term opportunities through multi-lens business analysis.

Designed customer loyalty & after sales service framework and customized Retail Store Productivity & Sales Force Effectiveness module for KPMG’s Demand Chain Management product

Member of Quality Assurance team, Responsible for designing and executing test scenarios for new releases. Implemented end to end Automation testing for base product.