Shraddha is founder of Binni's Wardrobe which has quickly become one of the fastest growing and trusted brand in fashion jewelry. She is a qualified Biotechnologist and Microbiologist by virtue of her academic background. She has a professional experience in Marketing and Brand Management and is passionate about value creation. Whether it's streaking the petri plate in the lab or launching a new jewelry design for the next season, she likes to do it with a difference. Her experience in ATL marketing spreads widely from content marketing to social media marketing, Shraddha has also been instrumental in overseeing setting up of CRM solutions and streamlining of Operational processes involving local as well as global logistics. She has used her operational skills in setting up the lowest cost channels for bringing her products to her customers. Her professional experience and passion for creativity makes a perfect recipe for a budding entrepreneur and an amazing Start-up.