Christopher Shiran Kumar Perera Email & Phone Number

Colombo, Wp, Lk

Sri Lanka

DUTIES & RESPONSIBILITIES• Formulated and executed operational strategies aligned with the company's overall goals and objectives.• Identified and capitalized on growth opportunities within the cement and FMCG sectors.• Oversaw the preparation and management of operational budgets to ensure financial targets were met.• Elevated the brand "Saviru" from the 9th position to the 3rd position within the "Bag Importers" category in just a few years through… Show more DUTIES & RESPONSIBILITIES• Formulated and executed operational strategies aligned with the company's overall goals and objectives.• Identified and capitalized on growth opportunities within the cement and FMCG sectors.• Oversaw the preparation and management of operational budgets to ensure financial targets were met.• Elevated the brand "Saviru" from the 9th position to the 3rd position within the "Bag Importers" category in just a few years through strategic market initiatives.• Negotiated directly with Lucky Cement in Pakistan, successfully securing an agency agreement to distribute Pakistani cement within the country.• Achieved the distinction of being the first and only cement company in the category to operate entirely on a cash sales basis.• Spearheaded the development of a food export division, facilitating the export of leading local brands to Dubai.• Negotiated and established exclusive agency agreements to represent and market these brands in the Dubai market.• Streamlined and optimized production processes to improve efficiency and reduce costs.• Provided leadership to senior management and operational teams.• Developed and maintained strong relationships with key customers and stakeholders.• Monitored and controlled operational expenses to adhere to budgetary constraints.• Developed and implemented risk management strategies to mitigate potential operational disruptions.• Oversaw supply chain operations, including procurement, logistics, and inventory management, to ensure timely and cost-effective delivery of products.ACCOMPLISHMENTS & KEY ACHIEVEMENTSNegotiated and secured 'Exclusive' agencies to represent the company in Dubai, significantly enhancing market presence and brand recognition in the region.Achieved the distinction of being the '1st and only 100% cash sales Cement Company' in the category, significantly enhancing cash flow efficiency compared to competitors. Show less

Sri Lanka

Duties & Responsibilities:• Led the sales and marketing operations for the largest media organization in the country, overseeing revenue generation for the News division, including the News1st brand, known for its fearless reporting and award-winning journalism.• Reported directly to the CEO, ensuring alignment with company goals and driving strategic initiatives across key business units.• Developed and executed sales strategies that increased advertising revenue while ensuring… Show more Duties & Responsibilities:• Led the sales and marketing operations for the largest media organization in the country, overseeing revenue generation for the News division, including the News1st brand, known for its fearless reporting and award-winning journalism.• Reported directly to the CEO, ensuring alignment with company goals and driving strategic initiatives across key business units.• Developed and executed sales strategies that increased advertising revenue while ensuring compliance with the company's advertising standards and policies.• Collaborated with the production team to create client-specific, innovative content segments that boosted viewer engagement and maximized revenue streams.• Spearheaded the creation of the "Earth 1st" segment across MTV and MBC channels, which earned a prestigious National Award for its impactful content.• Conducted market intelligence and competitor analysis to inform decision-making and enhance the company's competitive positioning within the media landscape.• Built and maintained strong relationships with key clients, ensuring continuous business growth through personalized advertising solutions and campaigns.• Monitored and analyzed sales performance data, identifying gaps and opportunities to optimize revenue potential.• Partnered with cross-functional teams, including marketing, production, and finance, to ensure seamless execution of advertising campaigns and business objectives.• Oversaw budgeting, forecasting, and sales targets to ensure business unit profitability.• Innovated promotional strategies and media solutions that distinguished the company's offerings in a highly competitive market.• Managed a high-performing sales team, providing leadership, mentorship, and training to enhance overall team productivity and client satisfaction.• Successfully introduced new advertising packages and media solutions that catered to emerging market demands and trends. Show less

Colombo, Western Province, Sri Lanka

Duties & Responsibilities• Headed the Innovations division, pioneering the introduction of cutting-edge building technologies and green construction materials.• Led the development and execution of marketing strategies to promote eco-friendly building solutions to both local and international markets.• Conducted market research to identify emerging trends in sustainable construction and integrated them into product offerings.• Developed and managed relationships with key… Show more Duties & Responsibilities• Headed the Innovations division, pioneering the introduction of cutting-edge building technologies and green construction materials.• Led the development and execution of marketing strategies to promote eco-friendly building solutions to both local and international markets.• Conducted market research to identify emerging trends in sustainable construction and integrated them into product offerings.• Developed and managed relationships with key stakeholders, including architects, construction firms, and industry regulators.• Designed and launched product campaigns to increase brand visibility and market penetration for innovative building materials.• Spearheaded product development initiatives, collaborating with other teams to align products with market demands.• Coordinated training sessions and workshops to educate industry professionals on the benefits of sustainable building technologies.• Managed cross-functional teams to ensure successful product rollouts and alignment with business objectives.• Negotiated contracts with suppliers and distributors to ensure a steady supply of materials while maintaining cost efficiency.• Oversaw budget allocation for innovation projects, ensuring optimal use of resources for maximum ROI.• Represented the company at industry conferences and trade shows, showcasing Tokyo Cement’s commitment to innovation.• Drove sustainability initiatives, positioning the company as a leader in environmentally responsible construction solutions. Show less

Colombo, Western Province, Sri Lanka

Commenced my career as a "Sales Manager – Suzuki" and advanced through various roles to lead multiple sales and marketing divisions.Duties & Responsibilities• Led sales and marketing teams for the country's top-selling automobile brand, overseeing strategy, revenue generation, and performance objectives for over 8 years.• Developed and executed integrated marketing strategies aligned with business goals, enhancing brand visibility and market share.• Conducted… Show more Commenced my career as a "Sales Manager – Suzuki" and advanced through various roles to lead multiple sales and marketing divisions.Duties & Responsibilities• Led sales and marketing teams for the country's top-selling automobile brand, overseeing strategy, revenue generation, and performance objectives for over 8 years.• Developed and executed integrated marketing strategies aligned with business goals, enhancing brand visibility and market share.• Conducted thorough market research to analyze customer preferences, market trends, and competitor activities, shaping data-driven decision-making.• Designed and launched impactful marketing campaigns for product introductions, promotions, and events, resulting in increased sales and brand awareness.• Oversaw the nationwide branch network to ensure the consistent delivery of high-quality service and alignment with brand standards.• Spearheaded the recruitment, training, and development of sales and marketing teams, ensuring the implementation of best practices in customer care and product knowledge.• Established the company's first promotions team to lead below-the-line (BTL) marketing activities, driving engagement through grassroots initiatives.• Identified and capitalized on underperforming market areas, devising strategic plans to appoint new dealers and enhance revenue generation.ACCOMPLISHMENTS & KEY ACHIEVEMENTSBoosted brand awareness by 38% through a comprehensive multi-channel marketing campaign, including digital advertising, social media engagement, and influencer partnerships.Improved lead generation by 40% by optimizing digital marketing strategies and implementing targeted advertising campaigns.Improved customer satisfaction scores by 30% by heading the branch network and implementing rigorous quality control measures, ensuring premium service delivery across all branches Show less

Battaramulla - Sri Lanka

Duties & Responsibilities• Managed key accounts for Foreign Missions and VIP clients, ensuring exceptional service and tailored solutions.• Led successful sales campaigns, consistently meeting and exceeding sales targets for BMW and Hyundai vehicles.• Cultivated and maintained strong relationships with high-end clients, enhancing customer satisfaction and retention.• Negotiated high-value deals with corporate clients, embassies, and dignitaries, contributing to the company’s… Show more Duties & Responsibilities• Managed key accounts for Foreign Missions and VIP clients, ensuring exceptional service and tailored solutions.• Led successful sales campaigns, consistently meeting and exceeding sales targets for BMW and Hyundai vehicles.• Cultivated and maintained strong relationships with high-end clients, enhancing customer satisfaction and retention.• Negotiated high-value deals with corporate clients, embassies, and dignitaries, contributing to the company’s revenue growth.• Delivered customized presentations and product demonstrations to cater to the specific needs of elite clientele.• Coordinated with the marketing team to create targeted campaigns for luxury automobile segments.• Provided post-sales support and resolved client issues, maintaining long-term customer loyalty.• Trained and mentored junior sales team members, contributing to team development and performance improvement.Accomplishments/ Awards Awarded several accolades for outstanding performance and significant contributions to sales success. Show less

Colombo - Sri Lanaka

We are the pioneering company in Sri Lanka specializing in 4WD accessories and adventure vehicle modifications. Additionally, we are proud founding members of the Colombo 4WD Club

Sri Lanka

Industry - Adventure / Automotive

Dubai, United Arab Emirates

Managed logistics and facilitated communication between the sales team and the operations department. Additionally, played a key role in B2B marketing and company communications.

Master Of Science - Ms, Business, Management, Marketing, And Related Support Services, Merit

Activities and Societies: Past President of LEO club 306B Past President of the College English Literary Club

Gce - Ordinary Level & Advanced Level, Business/Commerce, General, Merit

Activities and Societies: Extracurricular Activities: Represented the college in various sports, including cricket, soccer, athletics.

Graduate Diploma In Business Management., Business Administration And Management, General, Merit