- Leading product marketing campaigns monthly for a particular sub product and for other major offers like the Black Friday Sale and the Diwali Sale. This involves taking care of the campaign end to end. Communicating with the business team, product team to understand the construct, the different changes on the website and the app front. Testing all of the campaign links extensively to ensure seamless performance. - The above also involves closing off a campaign seamlessly with extensive testing on numerous regions such as India, UAE, Europe, United Kingdom and USA. - Leading and strategising communications during a campaign period and during off-campaign periods also. This involves any product updates or any offer updates. - Driving creatives for marketplaces such as Amazon based in India and UAE. This involves curation of the brandstore, listing images, A+ content and suitable videos for the platform.- Managed the entire migration of the blog site to a revamped one. This involves seamless migration of 1500 articles, managing an external web development agency and a set of writers to ensure a successful migration.- Drafted a few PR articles for releases of products.- Participated in conducting brand shoots.

- Building digital marketing strategies. - Strategising social media content every month.- Tapping into new markets.- Headed the SEO department, focussing on revamping the website.- Designed emails and analysed email marketing performance. - Designed Ads (Google, LinkedIn and Facebook)- Coordinated with partners for joint marketing campaigns.

-> Lead the activities on LinkedIn which lead to an 80% increase in the followers and thus a 20% increase in footfall for that year. -> Interviewed Kumar Varun, an Indian Standup comedian. -> Lead a team 45 individuals guiding them on strategies for social media and communication skills. -> Managed marketing and PR interaction for the fest. -> Created social media strategies for Medium, LinkedIn and Instagram which lead to a cumulative 50% increase in engagement and impressions.

-> Strategized programmes for students-> Strategized social media activities for Instagram and LinkedIn. which lead to a 20% increase on Instagram and 40% on LinkedIn. -> Lead the news channel of Daksh Prime Time. -> Worked on articles and social media posts for Instagram which lead to a 10% increase in followers. -> Invited them to the technical fest by having one-on-one conversations which lead to a 10% increase in footfall.-> Coordinated with colleges for joint marketing campaigns.

-> Strategically placed content in the articles to increase readability and retain the interest of the reader.