Ux Design And Social Entrepreneurship
Project 1 - ASHA SetuDesigned an app facilitating government scheme delivery via ASHA workers in rural India.Engaged in an end-to-end process that encompassed user research, problem identification, wire-framing, and both low and high-fidelity prototype development. I conducted all these activities on the ground while living in a tribal village.Project 2 - Call of the Tribes Designed market strategies, branding, and packaging to create a user-friendly experience for customers of a millet snack-making social enterprise that promotes indigenous foods. This project received funding of $65,000 from the SBI Foundation.