As a kid, I was often more captivated by the ads on TV than the movies themselves. Those brief 30-second windows were wildly exciting to 6-year-old me—and that was my first introduction to the concept of ‘Brand.’Years later, I stumbled upon a book called The Field Guide to Typography in the British Library, Bengaluru. That moment was a turning point. Flipping through its pages, I was hooked, and a whole new world of design opened up before me.Since then, I’ve fallen deeper in love with branding and design. Whether it’s analyzing sign paintings on shop fronts or getting lost in the details of typefaces, my passion has only grown. When I’m not immersed in design, I’m likely indulging in my other creative pursuits—depleting my savings on Kodak 35 film rolls or crafting handmade wooden wands for friends.