Shravan Krishnan Email & Phone Number

Rayong, Thailand

Working with 13 Asian markets, which contribute ~6% to Ducati’s worldwide sales figures, my responsibilities covered the following key tasks and projects Events and Corporate Identity: • Creation of guidelines for all events (complete from pre to post event) including digital communication & sales and after-sales targets and strategies• Working alongside markets to understand local market needs and developing new communication methods in line with a dedicated marketing and communication plan• Constant tracking of local marketing plans in order to guide and support local teams to efficiently achieve key KPI'sCustomer Relationship Management and Customer Satisfaction Index:• New Customer Relationship Management tool: In charge of rolling out of an all new CRM tool designed to assist markets to gather and follow up higher potential leads in a timely manner (39 dealers, 900+ users, 13 markets, 8 different languages)• Customer Satisfaction Index: Monitoring this vital feedback loop to assist markets in performing better at the sales and service levels Community Development:• Desmo Owners Club, a family where Ducati's passionate customers may meet up with and ride alongside their extended family. • Constant feedback and involvement at local market level provided to each market to guide them on how best to interact Press and PR:• Regular interaction with local press to cover any needs of the market• Creation of local press releases to assist markets in using this powerful tool Trainings:• Importance of Press and PR, to Event management training, to the onboarding and training of users to the Customer Relationship Management – all are important in assisting our markets to function as efficiently as possibleBudget management:• Maintain, allocate and proper usage of the budget (40% of total marketing budget) to carry out the above responsibilities

Amsterdam Area, Netherlands

• Reported to Brand Marketing Manager• Workload was divided into Standard Products and Racing CommunicationStandard Products:• Complete marketing ownership of and key window for “RACE” segment in Europe which consists of Supersport and Off Road Competition motorcycles (20,000 units per year in all European countries)• Defined master product strategy – product positioning, taking into account racing applications, clothing, accessories and brand synergies• Defined European marketing plan for complete segment to maximize brand and product awareness in Europe• Consistent and on time execution of the marketing plan all around Europe (with special focus on 5 key countries – DE, ES, FR, IT and UK)• Planned and conducted European product launch events together with key agencies, and also with in-house teams like Product Development and Clothing, Parts and Accessories• Planned communication roll out on all digital channels by working together with Social Media coordinator• Planned and conducted customer centric events together with key agencies• Supported the Brand Marketing Manager to manage approved budgets Racing Communication:• Racing Strategy was defined by Head of Marketing and Yamaha Racing Managers• Communication of all topics – from pre-season photography, to regular news updates, to maintaining updates on the Racing channels – by working together with a dedicated communication agency • Planned dedicated events to strengthen the awareness of Yamaha’s racing efforts• Worked close with all Yamaha Racing Managers on key projects (e.g launch of particular race teams)• Created links between standard products and racing world to strengthen the product positioning (product displays, events, video material etc.)• Worked with European distributors to assist them in their racing communication and racing events

Mattighofen, Austria

I was responsible for coordinating marketing activities in 11 major countries, which had a combined Sales Share of 20% in 2015. • Development of Product and Marketing training modules • Developing, planning, coordinating, and managing marketing plans, strategies and campaigns to achieve company’s objectives• Initiation and development of various new promotional programs to support distributor and dealer sales• Developing and sharing best practice activation models (Merchandising / Visibility / Promotional guidelines) within importers• Working with KTM HQ to ensure quality standards of distributor/dealers within SEA meet KTM CI requirement• Direct link to KTM HQ in coordinating and administering latest marketing updates, CI developments, advertisements, etc...• Maintain digital platform for information sharing of latest marketing material• Monitoring and ensuring development of importer digital platforms

Mattighofen, Austria

I played the role of being the right-hand man for the Head of Marketing to decide on Emerging Markets specific projects. My main aims were:• Monitor how the Brand is represented in the countries in all aspects• Check needs of markets and deliver suitable marketing solutions • Creation of training plans for new colleagues • Help Marketing Coordinators from all Emerging Markets with creation of Marketing Plans for their regions• Biweekly updates to Head of Marketing• Monthly updates to Board of Directors regarding sales in India

Mattighofen, Austria

Japan (a subsidiary) and India (an importer) were the countries I was in direct contact with (for all marketing related topics). My aims were:• Creation of a close relationship with markets to understand their specific needs • Creation of trust and bonds to find the right balance between Global vs. Local• Creation of training plans for new colleagues • Help Marketing Coordinators with creation of Marketing PlansFor this purpose, I was stationed in Tokyo, Japan for 3 months to assist the team and learn their local needs, along with training them to meet HQ marketing goals.

Mattighofen, Austria

Due to my language skills, I was given the position of Executive Assistant. And, I continued being the Marketing Coordinator for India• Direct assistant to Head of Marketing• Managing appointments, organising meetings, creation of summaries of various team eventsDue to this position, I had the opportunity to accelerate my understanding about the company, its goals and its methodology by being placed in meetings where key marketing directions / strategies were decided upon.

Mattighofen, Austria

I was required to learn the brand and then help India (an importer) to understand how KTM should be represented and marketed. • Learn the Brand to mirror certain key marketing strategies in India• Only contact person at KTM HQ for all marketing related topics• Regular visits to keep track of Marketing Plans and Corporate Identity checks

Master Of International Automotive Engineering, Market Analysis, Product Marketing, Product Development, Product Management And Automotive Design, 1.9

Master Thesis: “Changes and Opportunities in the Indian Two Wheeler Market” • Project information: An analysis of how two-wheeler.

Bachelor In Automotive Engineering, Product Development, Product Management, Automotive Design And Aerodynamics, Honours Class 2A (Upper Second Class)

Bachelor Thesis: Design and Construction of Formula H race car bodywork • Designed, tested and manufactured the entire outer body shell.

Foundation Studies Program, Applied Science / Engineering

Activities and Societies: English Debate Team

Education record