Shreedevi Nandam

Shreedevi Nandam Email and Phone Number

Global Digital Marketing & E-Commerce Executive | Driving Strategic Growth & Transformation with C-Suite Expertise in Analytics & Innovation | MBA, MS @ Florida Window and Door
Shreedevi Nandam's Location
West Palm Beach, Florida, United States, United States
Shreedevi Nandam's Contact Details

Shreedevi Nandam work email

Shreedevi Nandam personal email

About Shreedevi Nandam

Data-driven strategist and marketing leader with 15 years of experience unlocking growth and streamlining complex business challenges across diverse industries. Extensive expertise in:🎯Global Strategic Commercial Management: Led cross-functional teams in E-commerce, Digital Marketing, and Direct/Distributor Sales across 6 international markets (Germany, UK, France, Spain, Italy, and China), achieving a 20% global revenue increase and $100M pipeline forecast.🎯Data-Powered Decision Making: Collaborated with stakeholders and vendors to implement advanced data analysis and visualization tools in Sales and marketing, resulting in a 2% sales margin increase, 5% revenue growth, and 1% price increase.🎯Digital Marketing Leadership: Spearheaded a 35-member team, strategizing and managing SEO, PPC, Content Management, Social Media, Email Marketing, and E-commerce, driving significant lead generation and campaign success.🎯Agile Project Management: Implemented Salesforce CRM across 100+ sales teams using Agile and Scrum methodologies, fostering efficient cross-functional collaboration and process improvement.🎯Predictive Analytics & Modeling: Developed and utilized data analytics models to provide insights to senior management on Sales and marketing performance, optimizing decision-making and ROI.🎯Commercial Excellence & Kaizen: Contributed significantly to continuous improvement initiatives, participating in annual Commercial Growth Kaizen workshops for Sales, Service, and Marketing.🎯Global Center of Excellence: Established and led 7 global centers, driving high-impact decisions in Digital Marketing, Brand Building, Corporate Communication, and Culture Building.🎯Campaign Management & Client Engagement: Led end-to-end campaign management with lead generation, channel management, and corporate sales, achieving optimal results through effective client interaction across all levels.🎯Marketing Strategy & Execution: Developed and executed successful online and offline marketing campaigns (print, magazines, newsletters, promotions), tailoring paid search strategies to client goals.🎯Leadership & Initiative: Demonstrated leadership skills as Student Manager for Research Cell at SIMS, successfully organizing two National Level Research Paper Competitions.💵Relevant roles aligned with my expertise:🌟CMO / CDO Chief Marketing/ Data Officer🌟Data Science/ Analytics Leader🌟Director/ Head of Marketing (International)🌟Data Science/ Analytics Leader🌟Director of Marketing Analytics🌟Head of Business Intelligence🌟Global Marketing Strategy

Shreedevi Nandam's Current Company Details
Florida Window and Door

Florida Window And Door

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Global Digital Marketing & E-Commerce Executive | Driving Strategic Growth & Transformation with C-Suite Expertise in Analytics & Innovation | MBA, MS
Shreedevi Nandam Work Experience Details
  • Florida Window And Door
    Director Of Marketing
    Florida Window And Door Jun 2024 - Present
    Lake Worth, Florida, Us
    As Director of Marketing for Florida's largest home services company:• Oversee multimillion-dollar budget allocation across digital, traditional, and emerging channels statewide. • Spearhead double-digit annual lead growth through a diverse mix of SEO, PPC, social media, email marketing, TV, radio, print, and direct mail initiatives. • Maximize ROI on digital investments, setting ambitious monthly targets for qualified leads via SEO, PPC, social platforms, and email campaigns. • Elevate brand recognition through strategic, integrated TV, radio, and out-of-home advertising efforts. • Enhance lead-to-sale conversion rates by implementing advanced lead scoring and nurturing techniques. • Provide leadership and professional development for a core team of three skilled marketing professionals. • Cultivate and manage relationships with ten key marketing channel partners to ensure cohesive strategy execution.
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  • University Of Houston, C.T. Bauer College Of Business
    Graduate Student And Marketing Assistantship
    University Of Houston, C.T. Bauer College Of Business Aug 2023 - Present
    Houston, Tx, Us
    Consulting (Marketing & Research Assistantship)Institute for Research on Women, Gender & Sexuality is the first university-based think tank on gender and sexuality in our region. Focused on Houston and Harris County, their researchers examine the many challenges around these matters now facing individuals, policymakers, businesses and the community. • Proficiency in statistical analysis and data modeling techniques like regression modeling, factor analysis, and cluster analysis to generate actionable insights from complex datasets and using Tableau/Excel to present findings.• Designing and implementing quantitative and qualitative research studies for survey designs.• Write and publish the findings on the IRWGS website.
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  • National Payments Corporation Of India (Npci)
    Head Of Marketing - International Business
    National Payments Corporation Of India (Npci) Jul 2022 - Apr 2023
    Mumbai, Maharashtra, In
    In pursuance of NPCI Board & RBI approval, NPCI International (NIPL) has been incorporated on April 3, 2020. NIPL is devoted to the deployment of RuPay (domestic card scheme) and UPI (mobile payment solution) outside of India.As the Marketing Head (Co designation: Sr. Lead reporting to Deputy Chief & CEO) for the Internationalization of Digital Payment Solutions, was responsible for driving the adoption and use of digital payment solutions such as UPI & RuPay in global markets. Develop marketing strategies that will position NIPL as a thought leader in the industry and create campaigns that met the needs of customers in new markets. Worked closely with the senior executive team to identify opportunities for growth and ensure that all marketing efforts are aligned with the company's overall objectives.+ Successfully developed and implemented a marketing strategy to drive the internationalization of digital payment solutions such as UPI & RuPay, resulting in increased adoption of these solutions globally. + Managed Press Releases in India & International media on global launches done by Ministry/RBI offices on Global UPI / RuPay.+ Participated in more than +25 events in less than a year to increase the visibility of India's success story on digital payments, resulting in increased awareness and interest in NPCI's solutions. i.e. Money20/20, SIBOS, Singapore Fintech Fest, Global Fintech Fest, etc. + Planned a separate NPCI International website & Email domain to cater to a global audience, resulting in increased engagement and interest from customers in new markets.+ Created co-branded whitepapers, research reports, case studies, and other content to position NPCI as a thought leader internationally and aid in business development, resulting in increased credibility and trust among customers and partners.+ Manage the end-to-end execution of marketing campaigns, including planning, budgeting, and monitoring ROI.
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  • Ametek
    Strategy & Commercial Excellence Manager - International Business
    Ametek Jul 2021 - Jul 2022
    Berwyn, Pa, Us
    + Build Go-To-Market Strategy for 10 Countries & target $10Mn Incremental business from 8 Market Segments+ Managing & developing Key Account Management Strategies for 18 key accounts globally across industries, building framework, identifying opportunities & supporting Sales & Marketing teams to achieve Kay Account Targets.+ Leading the design, development, and end-to-end implementation of Business Intelligence initiatives for Sales, Service, Digital Marketing & E-commerce. Digitalizing Sales & Marketing Processes i.e. Online Selling, Digital Marketing, eCommerce, and Business Intelligence + Responsible for Digital Transformation & Sales Enablement projects & target $1Mn incremental business by streamlining processes using Predictive Analytics to increase prices+ Performance Marketing: Search Engine Marketing (SEM), Paid Marketing, Affiliate Marketing, Market Research, Demand Generation, etc.
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  • Ametek
    Digital Marketing Manager (Corporate) - Strategy, Ecommerce & Commercial Excellence
    Ametek Jan 2019 - Jun 2021
    Berwyn, Pa, Us
    EommerceProject Head: Responsible for Ecommerce implementation in EMEIA & USA• Launched 4 country stores UK, Germany, France & Italy. • Technical & Commercial evaluation of ecommerce vendor, managing infrastructure budget of $200K+• Managing a team that is responsible for execution for each brand globally• Get 30% revenue for each brand through ecommerce and a growth of 20%, estimated revue of $10mn from ecommerce• Managing & mentoring a team of Ecommerce Specialist, Graphic designers, Content Writers & Digital Specialist• Managing 12 E-commerce stores globally. Business IntelligenceProject Head: Responsible for Global Business Intelligence implementation for 2 brands• Partner with develop team, stakeholders & executive to implement Business Intelligence Solutions• Design, develop, maintain, establish framework & KPI’s to monitor analysis, partner with business leaders and provide strategic insights to drive performance in Sales, Service & Marketing Digital Marketing Managing a team of 23 Digital Marketers, responsible for Lead Development & Lead Nurturing: SEO, SEM, PPC, LinkedIn Campaigns, Content Management, Ecommerce, ChatBot, Search Engine Marketing, etc. fo Global Markets across 15 business units• Significantly increased lead conversion i.e. in revenue from 10% to 28% in 2019• Successfully optimized the paid campaigns and had reduced CPA from $150 to $50• Developed new strategy and provided continuous feedback to the Business heads and web development team• Managing 90 websites globally: Increase web traffic to 5mn users for targeted segments Commercial Excellence• Co-facilitate two commercial excellence/ Kaizen/ Scrum projects annually for Sales, Service & Marketing • Work closely with leadership team in facilitating Growth KaizenMarketing Automation Tools: Adobe Experience Cloud, IBM Watson, Google Analytics/Ads/Data Studio, Power BI, Tableau, Shopify, Big Commerce, Salesforce Lightening, LinkedIn Marketing, Sitecore, Pardot etc.
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  • Ingersoll Rand
    Digital Marketing Manager - India & Africa
    Ingersoll Rand Oct 2015 - Dec 2018
    Davidson, North Carolina, Us
    + Analyzing competitors’ market, category and consumer insights and developing long term and short-term activation plans to cater to the needs of the markets accordingly.+ Develop Strategies to increase sales & growth margins & provide Competitive, Pricing and Market Analysis.+ Accountable for Topline Margin Expansion- Analyze & Review Price Leakage. + Analyze, Strategize, Plan & Implement:o Forecasting & Pipeline: Sales, Service, Distributor, Margin Analysis o Channel Development: Distributor Value Program, Special Pricing, Marketing, Brandingo Sales & Service Camps & Roadshows for OEMs & Distributors o Digital Marketing: Website Development, SEO, PPC, Email Marketing, LinkedIn Analytics, Facebook Analytics, Twitter Analytics, Lead Management, App Development & Design. o Online & Offline Marketing Campaigns: Print ads, Magazines, Newsletters, Promo offers etc o Ecommerce Management (Indiamart, Tolexo, Amazon, Industrybuying, Flipkart)Functional Knowledge:Data Visualization: TableauSEO / PPC: Google Analytics, Brightedge, Google AdsWebsite: Adobe Experience CenterERP: Oracle R12Marketing Automation: IBM Watson
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  • Ingersoll Rand
    Digital Marketing Manager & Sales - Power Tools - North, West & South India
    Ingersoll Rand May 2013 - Sep 2015
    Davidson, North Carolina, Us
    + Manage Distribution Businesses for both Industrial Segment & After Market Vehicle Service Segments in West India. + Successfully delivered 132% revenue target.+ Appointed New Channel Partners in West India for a desired product portfolio to increase customer focus & market penetration. + Identification of New business opportunities, manage Sales Pipe Line and forecast monthly sales. + Develop a Customer Orientated Planning processes with the Channel Partners to achieve their Financial Targets with high Customer Satisfaction. + Develop Competitive & Product Analysis to break competitive accounts & increase bottom line.
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  • European American Chamber Of Commerce And Industry
    Digital Marketing Specialist
    European American Chamber Of Commerce And Industry Apr 2012 - Jun 2012
    + Inviting Senior Executives on behalf of the China Council for the Promotion of International Trade (CCPIT) in various Conference.+ Develop Online Marketing Campaings using LinkedIn.+ Sourcing Reports for Clients in America & Europe - Generating Leads with Seniors Executive Professionals for International Events in Chin - Event Management: Overseeing event planning procedures of senior executives mostly including American and European Clients for International Events in China. - Sourcing Reports for Clients in America and Europe.
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  • R. V Electronics Pvt. Ltd. (Electronics Agencies)
    Technical Marketing Engineer
    R. V Electronics Pvt. Ltd. (Electronics Agencies) Sep 2008 - May 2011
    + Manage day to day sales pipeline and maximize bid closure.+ Study and analyse customer needs and provide viable engineering solutions.+ Obtain technical and commercial expertise, coordinating follow-up meetings with the client as necessary and submission of final tender documentation in a timely fashion.+ Follow developments of market trends, competitors and industry developments as outlined by the sales pipeline.+ Determine the attractiveness of a market and to understand its evolving opportunities.+ Technical evaluation of product from clients, suppliers, competitors & market.+ Demonstration & Training of Electrical & Electronic instruments given at various organizations. i.e. All India Police Wireless/R&D, Chennai Port Trust, Army Workshop, Military Engineering Services, Ammunition Factory, Electricity Board etc.+ On field sales of the products, client interaction with private public sector

Shreedevi Nandam Skills

Competitive Analysis Market Research Team Management Marketing Crm Marketing Strategy Management Business Development Event Management Strategy Sales Management Business Strategy International Business Brand Management Customer Relationship Management International Marketing Business Analysis Project Management Sales Product Marketing Product Management Negotiation Online Marketing Key Account Management Marketing Management Marketing Communications Product Development Digital Marketing Social Media Marketing Marketing Research International Sales Account Management Business Planning Leadership Market Analysis Forecasting Lead Generation Strategic Planning Salesforce.com Implementation Channel Account Management Strategic Data Analysis Tableau Salesforce.com Campaign Management Content Marketing Sourcing Management Consulting Event Planning Contract Negotiation Tender Management Pre/post Sales Engineers

Shreedevi Nandam Education Details

  • University Of Houston, C.T. Bauer College Of Business
    University Of Houston, C.T. Bauer College Of Business
    Business Analytics
  • Indian Institute Of Management, Lucknow
    Indian Institute Of Management, Lucknow
    Executive Programme In Data Science
  • Symbiosis Institute Of Management Studies
    Symbiosis Institute Of Management Studies
    Marketing - Finance
  • Savitribai Phule Pune University
    Savitribai Phule Pune University
    Electronics And Communications Engineering

Frequently Asked Questions about Shreedevi Nandam

What company does Shreedevi Nandam work for?

Shreedevi Nandam works for Florida Window And Door

What is Shreedevi Nandam's role at the current company?

Shreedevi Nandam's current role is Global Digital Marketing & E-Commerce Executive | Driving Strategic Growth & Transformation with C-Suite Expertise in Analytics & Innovation | MBA, MS.

What is Shreedevi Nandam's email address?

Shreedevi Nandam's email address is sh****@****ail.com

What schools did Shreedevi Nandam attend?

Shreedevi Nandam attended University Of Houston, C.t. Bauer College Of Business, Indian Institute Of Management, Lucknow, Symbiosis Institute Of Management Studies, Savitribai Phule Pune University.

What are some of Shreedevi Nandam's interests?

Shreedevi Nandam has interest in New Technology, Trekking, Marketing Strategy, Competitive Analysis, Personal, Swimming, Reading (Non Fiction), Professional, Animal Welfare, Health.

What skills is Shreedevi Nandam known for?

Shreedevi Nandam has skills like Competitive Analysis, Market Research, Team Management, Marketing, Crm, Marketing Strategy, Management, Business Development, Event Management, Strategy, Sales Management, Business Strategy.

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