On a mission to connect with the best minds in Ecommerce Industry. If you are one, we gotta have a chat!

Work in progress; building something cool ;) A day in my work life looks like:Managing a team of writersIdeating and managing social media pagesTeaming up with data analysts, designers and SEO team to keep the content engine moving on timeStrategizing content across channels

Wore many hats:Did UX writing for the MetricsCart landing pages from scratchContent creation for ecommerce market intelligence platform (Digital Shelf Analytics) from its inceptionDeep understanding and research skills of the company's product and unique differentiatorsWrite articles, newsletters, case studies, infographics, and interactive assets as part of the overall editorial calendar, and in line with the content strategyCreated MetricsCart Style guide and documenting best practices for teamsCollaborate with illustrators and data analysts to create a better understanding for users on technical communicationsData-backed understanding of customer pain points to effectively communicate technical informationCarefully selected correct mediums for communication depending on audience and information required

Made 15-sec animated videos for law firm websites and their social media handles.Consulted with stakeholders throughout the production process to deliver first-class content to brief.Meticulously edited footage to schedule ensuring high quality finish in line with the law firm's requirements.Created a systematic approach to content analysis, ensuring error-free, suitability for publishing.Held meetings with managers and directors to discuss character backstories, film plots and scenes.

Copy editing professional profiles, website content, PPC pages, landing pages, etc.Gained knowledge of the content marketing strategies.Assigning and allocating work to fresher and experienced per day.Report creation of team and work metrics.Prepare, rewrite, and edit copy to improve readability and supervise team membersRead, evaluate, and edit manuscripts or other materials submitted for publication and confer with writers regarding changes in content, style or organization, or publication.Kept up-to-date with new words and phrase trends by conducting regular online research and book reading.Worked to a tight style checklist to ensure consistency in hyphenation, capitalization and formatting of references.Part of People Communications team - handled Code of Conduct at a company level with 15 other members.

Experience with Wrike and WordPress.Working as per AP style guidelines.Identified issues, analyzed information and provided solutions to problems.Collaborated with team members to achieve target results.Expertise with copyediting styles - check for grammatical errors, following strict in-house styles.Verify facts, dates, and statistics, using standard reference sources.Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.Working with the Legal team, editing lawyers' profiles and websites.

Bring content methods/standards to knowledge leaders to ensure consistent content strategy.Work closely with writers to identify content needs, analyze gaps, and determine content priorities.Support domain teams by liaising with key business stakeholders, where appropriate, around content execution activities.

A creative writing course with author Anita Nair

Formulating a marketing strategy for the launch of Spyglass DS in the MENA region.Actively listened to customers to fully understand requests and address concerns.Enhanced working relationships by participating in team-building activities.Organized files to support efficiency and traceability.Developed team communications and information for meetings.