Shreshth Tikariha Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• Working in Marketing Automation team under Demand Generation, driving lead generation and nurturing leads till they are sales qualified. • Creating net new leads by scraping data and validating them. Once validated, we send invite mails for events and webinars.• Nurturing existing CRM leads through multiple campaigns. We send them content such as white paper, newsletters, blogs, case studies etc. to increase engagement and keeping leads warm.• Contributing to overall engagement and lead pipeline acceleration through targeted marketing strategies.

Chennai, Tamil Nadu, India

Created a Lead Management System for a sales organization to eliminate business pain points such as manual data updation & poor reporting. The solution ensured automatic data updation eliminating human errors, timely & accurate reporting leading to better decision making. Planning• Defined actionable roadmap for the Lead Management System outlining key milestones, timelines & resource requirements.• Conducted industry research, assessing tools, performing competitive analysis & conducting market research to shape the project strategy.Requirement Gathering • Collaborated with diverse organizational functions to grasp existing KPIs, processes & pain points thoroughly. • Understood business requirements, documenting them to BRD & FRD.• Maintained Product Backlog by creating & prioritizing User Stories throughout the project. • Produced vital documents including Project Charter, Work Breakdown Structure, & Process Workflow Mapping.Design/ Solution• Designed wireframes to translated into UI/UX to enhance user experience. • Developed a proof of concept to showcase the proposed solution's feasibility to the client before committing to development.Development• Utilized low-code tool UI Bakery for development• Designed dashboards for managers & salespersons.• Salesperson can edit client status, remarks, change in client handling etc. in their dashboard reflecting in manager's dashboard. • Manager can review, approve or decline, give remarks to changes made by salesperson, reflecting in salesperson dashboard. Dashboard has important KPI metrics too. QA/ UAT• Conducted rigorous testing to identify & rectify bugs or glitches within system.• Managed UAT to collect feedback from end-users & stakeholders ensuring alignment with requirements & refining the system based on user input.Handover • Received Sign-Off approval ensuring that the project deliverables meet the agreed requirements, scope & quality standards.• Created User Manual for the end users.

Post Graduate Diploma In Management

Activities and Societies: Karma Yoga Committee (CSR)Major: Operations Minor: Finance & Marketing

Bachelor Of Commerce - Bcom

Foundation Programme

Education record