Shreshth Tikariha Email & Phone Number

Bengaluru, Karnataka, India

• Working in Marketing Automation team under Demand Generation, driving lead generation and nurturing leads till they are sales qualified.
• Creating net new leads by scraping data and validating them. Once validated, we send invite mails for events and webinars.
• Nurturing existing CRM leads through multiple campaigns. We send them content such as white paper, newsletters, blogs, case studies etc. to increase engagement and keeping leads warm.
• Contributing to overall engagement and lead pipeline acceleration through targeted marketing strategies.

Chennai, Tamil Nadu, India

• Created a Lead Management System for a sales organization to eliminate business pain points such as manual data updation & poor reporting. The solution ensured automatic data updation eliminating human errors, timely &.
• Defined actionable roadmap for the Lead Management System outlining key milestones, timelines & resource requirements.
• Conducted industry research, assessing tools, performing competitive analysis & conducting market research to shape the project strategy.Requirement Gathering
• Collaborated with diverse organizational functions to grasp existing KPIs, processes & pain points thoroughly.
• Understood business requirements, documenting them to BRD & FRD.
• Maintained Product Backlog by creating & prioritizing User Stories throughout the project.

Post Graduate Diploma In Management

Activities and Societies: Karma Yoga Committee (CSR)Major: Operations Minor: Finance & Marketing

Bachelor Of Commerce - Bcom

Foundation Programme

Education record