Director
Current• Led a team of 73 in sales and service, negotiating cost-effective deals with key stakeholders. Negotiated contracts with VAS providers at a 15% higher revenue share, paint supplier at a 5% lower cost, and authorized machine supplier, saving 17 Lacs INR• Planned and executed ATL, BTL, and digital marketing, optimizing user experience and reducing average reply time from 120 to 30 minutes; implemented email auto-replies and a dedicated customer care team, increasing satisfaction scores by 20%• Developed a critical online presence with paid ads on Facebook, Instagram, and YouTube, reaching 138,000 people in the first month and a 200% increase in online lead generation