Senior Executive Network Solutions
CurrentLeading digital marketing initiatives at Politicode, employing advanced data-driven strategies with Facebook Ads, Google Ads, and online advertising to drive measurable brand visibility and optimize customer engagement.Job Description:Manage and oversee multiple client ad accounts with a cumulative spend of over ₹1 crore across diverse industries, including eCommerce and political campaigns.Develop and execute high-impact digital marketing strategies using Facebook Ads, Google Ads, and programmatic advertising, driving significant returns on ad spend (ROAS).Specialize in crafting tailored campaign strategies that address unique business challenges, delivering measurable improvements in brand visibility, lead generation, and customer acquisition.Expertise in analyzing performance data to optimize ad campaigns in real-time, resulting in a 50% increase in conversions and securing contracts with major political parties.Successfully increased user retention by 25% and drove a 50% growth in lead generation through data-driven, AI-powered strategies using tools like ChatGPT, Midjourney, and Google Analytics.Collaborate closely with cross-functional teams to ensure alignment with broader business objectives, continuously driving innovation in campaign approaches.