• Formulate and implement advertising strategies to meet revenue and ROI targets.• Manage and optimize product listings on various e- commerce portals to enhance visibility and conversion rates organically.• Stay informed about industry trends, competitor activities, and emerging advertising technologies.• Recommend and implement new approaches to stay ahead of the industry trends and competition.• Prepare and deliver regular performance reports to stakeholders highlighting key metrics, successes, and areas for improvement.

• Managed advertising operations for various prestigious brands like United Colors of Benetton, MyTrident, Soulflower, Hamdard etc.• Oversaw campaigns on key e-commerce platforms: Amazon, Flipkart, Myntra, Zepto, Tata 1MG.• Handled monthly budgets ranging up to 1Cr while ensuring optimal ROI• Developed compelling and visually appealing reports to demonstrate brand performance.• Developed strong relationships with eCommerce platform representatives, explored partnership opportunities and stayed abreast of algorithm changes.

• Worked on Google project NEST-SEZ where analyzing, cleaning and processing the large Google raw data using the tool crowd-compute.• Review and moderate user-generated content including text, images, videos, and comments, ensuring compliance with established guidelines and policies.• Maintained accurate records and generated regular reports on moderation activities and trends for internal analysis. • Provided insights and suggestions for optimizing content moderation workflows and guidelines, contributing to the continuous improvement of moderation practices.