Shreya Mohan Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

Gurgaon, India

• Strategized GTM strategy and communication initiatives across major consumer touch points like print, radio, outdoor and digital for the channel & its properties like Band Baajaa Bride with Sabyasachi, Highway on my.
• Planning & implementation of pan India ATL, BTL brand campaigns and marketing initiatives
• Planned & executed trade marketing initiatives for driving sales and enhance business… Show more
• Planned & executed trade marketing initiatives for driving sales and enhance business performance
• Made strategic alliances and partnerships with luxury/media brands like Reliance Brands Limited (GAS/ Scotch & Soda), Sugar Cosmetics, DLF Promenade, Worldwide Media (Filmfare/Femina), India Today Group ( Harpers.
• Managed annual budgets of upto 1.5 cr. for offline & online advertising & media activities Show less

Gurgaon, Haryana, India

• Conceptualized the content and media strategy for luxury/banking/alcobev clients in EMEA & US markets catering to the UHNI audience. Key clients: BMW, Maserati, Cartier, Jaeger leCoultre, UBS, Deutsche Bank, Oban.
• As Program Manager, managed website content creation & development along with digital amplification. Key Clients: Accenture UK, Ministry of Tourism, India – Incredible India campaign

Mumbai Area, India

• Conducted primary & secondary research for FMCG brands and pharmaceutical service providers
• Participated in brainstorming sessions and research sessions like script/ad testing

Gurgaon, India

• Conceptualized & executed various experiential marketing and brand activation campaigns ranging between 10 lacs to 3 cr. for luxury automobile/tech/alcobev clients like Rado, Ford, Fox Life TV Channel, Adidas, Apple.
• Liaised with internal operations & creative for event planning, costing & execution
• Negotiating and coordinating with vendors for event collaterals
• Headed the channel re-launch event for Fox Life… Show more
• Headed the channel re-launch event for Fox Life earlier known as Fox Traveller
• Part of the core team for Tata Motors car launch events & pan India activations across 24 cities

Gurgaon, India

• Planning and creative direction for India’s first Domino drop record for Ford India registered in LIMCA book of record
• Handled operations and execution of the Ford Ecosport pre-launch campaign across 14 cities
• Other responsibilities included conceptualizing and making pitch presentations for new and existing clients, formulating creative briefs, financial closures of key accounts, etc.
• Coordinated & negotiated with vendors for event collaterals

Gurgaon, India

• Project involved learning about Bharti Walmart’s accounts payables and receivables process and General Ledger accounting systems under guidance of the Manager, Finance and Accounting

Master Of Business Administration (M.B.A.), Communication Management

Specialising in Brand Communication Part of the Logistics Cell

B.Com (Hons, Bachelor Of Commerce

High School & Intermediate; I.S.C, Commerce