Adding value to leading global Investment Promotion Agencies (IPAs)/ Economic Development Organizations (EDOs) by identifying and engaging high growth Indian firms looking to expand their corporate footprint.

I represent the Ontario Ministry of Economic Development and Growth in India with my primary responsibility being to promote the region of Ontario to Indian companies looking to expand in North America and providing them with our investment support services.

My role as an Associate Consultant included managing various Pharmaceutical, Animal Health and Healthcare consulting projects. I was responsible for bringing out consultants' insights, data analysis, presentation and documentation for the projects in hand. I managed primary research with drafting questionnaires and discussion guides for the same. I also prepared proposals and final project reports. My role also involved a substantial amount of marketing with a focus on developing service mailers, quote cards and newsletters. I provided support in developing content for various other marketing activities. I planned for conferences and also focused on social media marketing. I authored a number of articles for the company's internal publication along with being on the editorial team. I was solely responsible for getting the quarterly issue out of the internal publication. The company website was restructured and developed with my support. I also provided support for the initial development of the company's mobile application. Additionally, I provided support in drafting book chapters, editing and revising content of the second edition of the book 'Strategic Pharmaceutical Marketing' by Dr. R. B. Smarta. I have also authored articles for external publications as a guest writer. I was responsible for structuring the annual marketing plan and budget for the company along with support in drafting the annual business plan. Additionally, my role also demanded effective communication, secondary research, making informed decisions, taking complete accountability of the job in hand, teamwork and leadership.

As a Research Associate, I was exposed to a variety of projects that needed secondary research along with some primary research. I had the experience of being on field for research that involved probing and analyzing, the insights of which supported the projects immensely. I drafted proposals, business reports as well as case studies. Also, I handled marketing of the company that involved traditional as well as digital marketing. Additionally, I supported content development for articles and whitepapers. The website of the company was restructured with my support. I managed the website and developed content for the same. I was on the editorial team for the internal publication of the company and was also responsible for publishing the issue quarterly. I authored articles as well as edited guest authors' articles for the internal publication.