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Shreya Das Email & Phone Number
Senior Manager II - Event Marketing and In-App Experiences
at
Zepto
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Manager II - Event Marketing and In-App Experiences
Location
Bengaluru, Karnataka, India
Company size
Who is Shreya Das? Overview
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Quick answer
Shreya Das is listed as Senior Manager II - Event Marketing and In-App Experiences at Zepto, a with 13564 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Shreya Das.
Shreya Das previously worked as Brand, Category Marketing and Merchandising at Croma and Senior Manager - Category Marketing at Tata Digital. Shreya Das holds Bachelor Of Commerce - B.Com (H), Accounts & Marketing from Sivanath Sastri College - India.
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Zepto
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Profile bio
About Shreya Das
Analytical and creative marketing professional with 7 years of experience spanning early-stage startups & leading e-commerce companies. I enjoy the nuances of marketing strategies focused on driving traffic, improving app engagement, revenue and retention on digital platformsMy forte is crafting compelling customer journeys and curating strategic communication that improves traffic, enhances customer experience and nudges higher conversion. I enjoy creative problem-solving and thrive in fast-paced companies that value high-ownership individuals.In the past I've worked with organizations such as Meesho, Flipkart, Tata Neu, and Shopee, delivering innovative and effective marketing campaigns across various channels and platforms.Currently at driving brand, merchandising, category marketing and creative efforts for Croma’s digital business.
Current workplace
Shreya Das's current company
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Zepto
8 roles
Shreya Das work experience
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Brand, Category Marketing And Merchandising
CurrentDeveloped and executed innovative marketing campaigns to increase the digital presence ofCroma as an Electronics brand. Implemented creative strategies to increase platform traffic and conversion. Collaborated with the analytics team to develop interactive data dashboards that provided real-time insights into customer behaviour and optimised the effectiveness of marketing campaigns. Executed comprehensive brand strategies for launching products including, Oneplus CE4, PS5 Slim, iPhone 15, Noise (2A), Boat Smart Ring, Firebolt Oracle and more. Aligned cross-functional teams including category managers, social media, and CRM teams to launch new product offerings. Managed relationships with key stakeholders and leadership by conducting weekly check-ins and providing regular updates on campaign performance.
Sep 2023 - Present
Senior Manager - Category Marketing
Collaborated with product design, business & creative agencies to craft the right brand positioning& strategy. Owned brand calendars for campaigns on Tata Neu and strived towards increasing brandvisibility. Responsible for spotless execution of the brand calendar. Collaborated with cross-functional teams to ensure alignment across all teams and foster a cohesive approach to brand marketing initiatives and uniformity in brand communications. Spearheaded creative development process, including multi-media campaign creation and execution, in-app merchandising and digital planning. Monitor key performance indicators (KPIs) and platform metrics regularly. Identify any gaps or opportunities within these data points and swiftly execute strategies based on the analysis. Conceptualized and executed central, festive, topical & thematic brand campaigns.
May 2022 - Aug 2023
Campaign Manager
Identified key buyer personas for Shopee India through in-depth market research and competitive analysis. Managed a creative team to ensure the smooth execution of campaigns. Revamped the visual aesthetics of the Shopee app, resulting in an increase in user engagement metrics and a decrease in bounce rates. Developed and implemented A/B testing strategies on campaign visuals, messaging, and CTAs to optimize engagement rates, leading to increase in CTRs
Jan 2022 - Apr 2022
Manager Sell
Developed and executed innovative marketing campaigns resulting in an increase in category awareness and growth in customer engagement metrics for the Electronics category. Collaborated with agencies todevelop integrated brand PR, social media, and CRM campaigns. Executed successful campaign launches for Apple, Sony, Oneplus, and other leading brands
Aug 2021 - Dec 2021
Marketing Manager
Managed cross-functional teams to successfully launch BAU and SALE campaigns with end-to-endownership. Lead a creative team of 12-15 people, increasing team productivity within the first year. Utilized data analysis to identify customer preferences and trends, resulting in an increase in customer engagement and building brand awareness. Implemented innovative marketing campaigns that resulted in an increase in brand loyalty within the target demographic. Owned campaign calendar and developed innovative category marketing campaigns that drove revenue and market share.
Sep 2020 - Jul 2021
Assistant Marketing Manager
Sep 2019 - Aug 2020
Content Writer
Apr 2019 - Aug 2019
1 education record
Shreya Das education
FAQ
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Quick answers generated from the profile data available on this page.
What company does Shreya Das work for?
Shreya Das works for Zepto.
What is Shreya Das's role at Zepto?
Shreya Das is listed as Senior Manager II - Event Marketing and In-App Experiences at Zepto.
Where is Shreya Das based?
Shreya Das is based in Bengaluru, Karnataka, India while working with Zepto.
What companies has Shreya Das worked for?
Shreya Das has worked for Zepto, Croma, Tata Digital, Shopee, and Flipkart.
How can I contact Shreya Das?
You can use AeroLeads to view verified contact signals for Shreya Das at Zepto, including work email, phone, and LinkedIn data when available.
What schools did Shreya Das attend?
Shreya Das holds Bachelor Of Commerce - B.Com (H), Accounts & Marketing from Sivanath Sastri College - India.
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