Shreya Garg Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Managing all Marketing activities of the bank and it’s 3 sister companies – Pateno, Bitvo and Fuse• Devising marketing strategies, marketing plan and monitoring marketing goals and objectives• Manage the budget across all marketing initiatives – events, paid media, press release, sponsorships etc.• Lead content, SEO, communications and branding activities• Website updates, migration of website from react to CMS and optimization• Social media, designing and handling all other marketing media• Manage marketing automation and analysis – CRM, conversion metrics, landing pages, dashboards• Customer acquisition, lead nurturing and proactive communication to onboarded clients• Wear multiple hats from Marketing to Sales to HR as part of a Fintech StartupAwards• Won an award for excellent negotiation skills, nominated by the President.

Calgary, Alberta, Canada

• Creating and executing the Integrated Marketing Strategy and Marketing Program for greater brand awareness. • Collaboration with partners like builders, lawyers, mortgage agents and local businesses for referral marketing by database creation and strategic marketing initiatives • Capturing all the data gathered from social media accounts while ensuring integrity of data for various analysis and record management• Routing the relevant information from the above-mentioned analysis to the realtor for business growth purposes• Managing events like show homes and marketing them – food trucks, radio, etc.• Vendor management for gifting purposes to past clients and other stakeholders for increased word of mouth• Planning and managing the schedule and logistics for the realtor in terms of mapping out the daily route of realtors to ensure coordinated workload management• Managing the day-to day operations of the Group independently• Suggesting measures for continuous improvement of daily work to align with the weekly and monthly work plansMajor accomplishments:• Promoted from ISA to Admin and Marketing Manager within 6 months of joining• Got 4 performance-based salary hikes in the first 8 months• Highest number of closings award as an ISA

New Delhi Area, India

Key Roles:• Devising the Go-To-Market strategy i.e. product pitch for identified segments, product marketing and sales support• Promoting company’s brand equity by writing blogs, articles and whitepapers for global consumption• Requirements gathering through interactions with clients, internal teams (sales and pre-sales) and assessment of general business trends• Ideation, identification and prioritization of features while developing the product (in close coordination with the engineering team)• Business analysis and consulting, competitor analysis, market research, identification of target segments and product positioning• Analysis of industry trends, interactions with Gartner analysts and direct customer engagementsMajor accomplishments:• Promoted from Product analyst to Senior product analyst within 3 months of joining• Won the “SPOT award” which recognized quick learning, responsible behavior and performance which exceeded expectations

Bengaluru, Karnataka, India

• Handling the “Jana Shakti” outreach program (pan India) – by running campaigns to increase participation which led to achieving more than 50% of individual annual target in 4 months• Performing market analysis, data analysis and trend analysis to provide data-driven market insights• Brainstorming with the marketing department on “Jana Engage” – A project for the high net worth customers of the Bank

Bengaluru Area, India

• Developing SEO Strategies• Using social media marketing analysis tool like Twitonomy to hunt for clients and to provide insights on popular trends• Engaging with influencers to organize marketing campaigns for the clients• Blog mining and marketing idea generation• Extensive market research around the competitors’ campaigns

Management, Marketing

Activities and Societies: CSR committee, Marketing club, Table tennis

Bachelor'S Degree, Business Economic Hons

Education record

Bachelor'S Degree, Business/Managerial Economics