Develop and execute integrated marketing communication strategies for wind, solar, and storage projects across the country, tailoring content to engage and resonate with rural audiences.Create compelling marketing collateral, including brochures, presentations, email campaigns, social media content, and other essential materials that effectively communicate the unique value proposition of each project.Ensure consistent brand voice, messaging, and visual identity across all content and communications, adhering to established brand guidelines and industry best practices.Collaborate with cross-functional teams, including project development, operations, and community relations, to align marketing communications with project needs, objectives, and timelines.Manage and mentor a team of content creators, writers, designers, and contractors, providing guidance and feedback to ensure the production of high-quality assets that meet deadlines and exceed expectations.Implement rigorous quality control processes to ensure all marketing assets, across various mediums, are error-free, visually appealing, and aligned with the company's standards of excellence.Ensure all content and communications adhere to applicable brand guidelines, legal requirements, and internal approval processes, working closely with legal and compliance teams as needed.

Develop and execute communications strategies for clients to increase brand awareness. Built a multi-channel strategy for the national launch of Mastercard Foundation’s EleV program that led to more than 50,000 visitors to the campaign microsite. Create and implement organic and paid social media campaigns on Meta, Twitter(X), LinkedIn, Tiktok and Google. Achieved a 70% follower growth for a client using a paid social media campaign.Craft targeted and impactful content for digital, web, and print. Created diverse content including a video, PDF toolkit, and worksheet which simplified the grant application process for Inuit businesswomen.Consistently secure national and regional media coverage for clients by fostering relationships with reporters and crafting targeted press materials, driving impactful visibility and message amplification. Streamlined project management by liaising with clients, managing budgets, setting timelines, and problem-solving to improve efficiency and accountability

Research and draft key messages, press releases, advisories, social media, web, and email content that builds brand awareness and resonates with the target audience.Identify and generate activity in relevant communication channels and nurture relationships with key influencers, and political and community stakeholders to amplify messaging. Identify and pitch newsworthy stories to local, regional, and national reporters to secure coverage for clients.Draft impactful stories for web and social media that break through the noise.Drive digital campaigns from start to finish in collaboration with the project team.Characterize, quantify, and present metrics, tracking and reports for PR, online marketing and social media to improve future campaigns.

Conceptualize and create communications strategies that reach and connect with diverse audiences for nonprofit organizations.Led strategic planning sessions for nonprofit boards, staff and senior management to increase awareness of systemic inequities.Conduct inclusion audits, prepare reports and action plans for achieving organizational EDI goals in collaboration with staff and leadership.Develop and lead anti-racism and anti-oppression presentations and training for staff and management.Built toolkits on coalition building for progressive and queer organizations that provided pathways to building meaningful, lasting, and authentic relationships.

Developed communication and media strategies to help UWSA Executives advocate to the provincial and national government on issues like tuition hikes, healthcare for international students, and the decolonization of post-secondary education.Developed and implemented a social media strategy with the goal of reaching students at the University and informing them of the UWSA’s events and initiatives.Conceptualized and created branding and content for UWSA’s internal and external newsletter to increase student and staff engagement.Created content for and regularly updated the website to deliver accurate and up-to-date information to the UWSA’s audiences in an accessible way.Created and implemented annual communication strategies for student elections that increased voter turnout increased from two to 14 per cent.Developed marketing materials and promotional strategies for UWSA’s service centers and events to increase BIPoC, women, non-binary, and queer student participation.

Interviewed, took pictures, and wrote thirteen articles highlighting the stories of women in STEM through a gender parity lens.

Prepared content for a business letter writing workshop for staff,Wrote health and lifestyle articles for the website to build awareness.Proofread and edited external communications materials.

Managed social media posts on Facebook and TwitterShot and edited a 10-minute video about the organization which include interviews with department managers and volunteersPrepared notes for powerpoint presentation about the history of the Immigrant Centre

Conceptualized the India Kitsch brand and ensured that the designs maintained brand cohesion and identity.Built the India Kitsch brand on social media through paid and organic social media content.Supervised sales and production staff and collaborated with vendors to develop timely and appealing seasonal clothing collections.