Engineer by Education, Digital Marketeer by Passion.I am a Digital Marketing Professional with 15+ years of hands-on experience.I have the ability to research and stay ahead of Online Media Industry trends, management expertise, and I have proven ability to manage at both the strategic & operational levels.Specialties:Mobile Marketing - Mobile App & Web Marketing.Search Engine Marketing, Multichannel Advertising Campaigns, Re-Structuring, CTR Optimization, Automatic Ad Position Management, Landing Page Optimization, CPC, CPA & Bid Optimization.Display Advertising - Google Double Click, Programmatic Buying, Google Display Network, Banner Ads, Video Ads (You Tube), Facebook Ads, Re-Marketing, Affiliate Marketing, Publisher tie-ups & Multi Channel Advertising.Search Engine Optimization & Web Analytics - In Depth Keyword Research, Competitor Analysis, SERP Analysis, Keyword Density, Studying & Analysis of Search data from Google Analytics, KPI and ROI calculations.Social Media Marketing – Experience of social media as a science and how it helps feed one of the basic human need of communication enabling businesses to drive engagements through through tools like Facebook, Twitter, Linkedin and Google+Email Marketing – Used Email Marketing as one of the most important tools to market the products for the company to drive engagement and sales.CLM – Experience of CLM channels to drive retention, monetisation & life time value. I Love Startups :)