• Managed trade marketing, increasing brand presence by up to 20%, tie ups and negotiations with more outlets, event promotions, and follow ups on existing tie ups, Special cocktails and menu promotions• Off trade retail review, product placement, SOP adherence, brand kit supply, Sales briefing and presentations• Managed events and promotions such as bar take-overs, concert sponsorships and bars, restaurants & bar launch events tie ups

• Created digital marketing strategy and plan to increase brand awareness and expand social media presence by 200%, aiming to create a brand community over instagram• Managed events and promotions increasing to more than twice a month, undertaking sponsorships and participations by the brand and providing a touch point and experience for the consumers

• Performed market analysis, to understand the gaps in the market and identify new brand entry points, worked with a team of 4, managed to successfully identify two brand opportunities• Designed and developed the brand concepts for these two brands as a part of team of 4and collaborated with the marketing, sales and finance teams to evaluate the possibilities• Coordinated the production of different sku's, and stock inventory with the 5 manufacturing facilities of the company in a team of 20 people

• Coordinated with the finance team, working toward the preparation of financials and publishing of the company, understanding the tax requirements, debt management, investment analysis over the period of five year• Acquired and insight of the overall working of the Liquor Industry and the leading companies in the sector• Gained some knowledge of policies and regulations of the industry in India