A homegrown sustainable premium womenswear clothing brand. We make clothes that grow with you. Our clothing that can be adapted and expanded to a larger size to solve garment fit issues due to frequent body size changes. Through this we aim to prevent quick disposal, frequent consumption of clothing, and textile waste. Our premium clothing is classic, durable, and designed to last longer in the usage cycle with functional details enhancing volume and size flexibility. Made using certified sustainable textiles like natural, biodegradable and plant based fibres, our attempt is to present products that are closer to nature. Designed thoughtfully with a purpose, our pieces are also crafted with exquisite handwork.We aim to influence mindsets by instilling awareness and consciousness towards products to develop acceptance for slow fashion. We are connected to the old values of using resources mindfully, thus, establishing sustainable behaviours.

Worked for kids, women and pets(dogs) for brands such as ASDA- George, Sainsbury, Pet Co.Coordinated between the buyers and the factories and directed manufacturers to develop the styles.Designed and developed samples and collections under client’s price points according to buyer’s requirements .Assessing the prototype, fir development with embroideries, prints or surface explorations.Prepared trend forecast reports and conducted study of the brand aesthetics and competitors.Analyzed client directions and conceptualizing it with garments range development.Window merchandising and organizing showroom display for presenting meetings to buyers.Worked with various textiles (woven and knit), developed embroideries, surface treatments (washes, tie dyes) and surface embellishments according to buyer’s preferences.Market survey and outsourcing fabric and trims.

Worked for International Women’s wear Market U.S. brands such as - Macy’s, Kohls, Ralph Lauren, GAP, Belk and U.K. Clients- M&S, K.Mart- Sears, Walmart and for buying houses –Macy’s, L.F, New times.Designed and developed collections under client’s price points according to buyer’s requirements .Prepared trend forecast reports and conducted study of the brand aesthetics and competitors.Analyzed client directions and conceptualizing it with garments range development.Window merchandising and organizing showroom display for presenting meetings to buyers.Worked with various textiles (woven and knit), developed embroideries, surface treatments (washes, tie dyes) and surface embellishments according to buyer’s preferences.Market survey and outsourcing fabric and trims.

Internship in design, development, management and client handlingAssisted in designing and executing Pre-Fall and AW 2017 collection and made arrangements for runway show at AMAZON FASHION WEEK 2016.Designed and proposed styles from the leftover fabrics keeping in mind the brand identity and client preference. Designed and developed shopping bags for clients from leftover waste fabrics.Developed textile designs options for the fabric to be weaved in the next season.Managed photo shoots and developed brand catalogues. Handled brand’s marketing by developing posters, invites and media advertisements.Organized retail store stock and consignment orders inspection of stores such as OGAAN and GOODEARTH. Personal client handling and customization as well.