*Waves with excitement*Hey you! I am Shreya. Well, let's skip this part. To start off, (don't mind the stories, can't help my earnest love for words), I am that weird girl who gets hyper-excited with anything that is raw, new, not seen, unknown. I like knowing, discovering, questioning and digging in. Branding is that one thing which lets me enjoy all of this and yet offers me more each day. Such beauty! A person who sees the light in the tunnel, sense in the bizarre and personify every little thing that I come across cause I believe in seeing the world upside down. Oh ya, apologies for making it so obvious that I carry a philosophical gene.Concluding that, I feel this field coincides with my personality. A strange affinity towards brand stories, ad campaigns and TVC scripts has made me fall in love with the whimsical world of advertising and branding! Started Paperclips with a vision of adding life to brands, through powerful storytelling. Skills - Creative writing, taglines and brand names, ad campaigns, website content, corporate storytelling, visualization, concept and ideation, brand strategy and positioning, social media campaigns, branding, giving pitching presentations and team management.
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Co-FounderPaperclipsSurat, Gj, In -
Co-FounderPaperclips Dec 2017 - PresentSurat, Gujarat -
Freelance CopywriterSelf-Employed Jun 2017 - Sep 2017Surat
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Account HeadDap Advertising Agency Jan 2017 - May 2017Surat, Gujarat, IndiaWorking for a start up was a handshake to my over curious nature. Carrying multiple roles during my entire tenure, it not only gave me a vibrant working experience but also nudged my leadership ability. After an year of working with Dap, I was managing a team of around 10 people. Was unbelievable at first, cause I was too young to take a managerial position but as they say, age is just a number right?
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Concept Developer And CopywriterDap Advertising Agency Oct 2015 - May 2017Surat, Gujarat, IndiaApart from managing the team which had designers, social media manager, digital media manager, content writer and a sketching artist, I also indulged in:1. Giving words to build brand stories through website content, brochure content and social media content. -Worked on Al Maasa's catalog concept and content - A Dubai based Jewellery brand.-Managed the social media page of Powerhouse Gym, Surat. -Managed the agency's Facebook page. -Drafted brochure content for Prevento Mats.2. Brand Positioning and Brand Language - - Worked on the rebranding of Gangour3. Creating concept and content for pitching presentations - also presenting them to the clients. 4. Advertising campaigns - Both online and offline. -Social media campaigns for Inblu.-Rebranding and campaign for U-Comfort. 5. Copywriting - Giving brand names, taglines, campaign lines, writing TVC scripts. 6. Marketing Plan 7. Concept Creation/ Ideation 8. Corporate storytelling 10. Visualizing I have managed accounts from diverse sectors such as Real estate, F&B, Fashion, Jewellery, Cosmetics, Sanitaryware, FMCG, IT, Automobile. Brand Portfolio - Gangour, Fresco Gelato, Prevento, DR Pizza, Kajal Lace, Powerhouse Gym, Coffee King, August Infotech, Inblu, Al Maasa.
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Strategy And Media Planning ExecutiveU And I Brand Solutions Jul 2015 - Oct 2015SuratMy first full time job after Graduation. Another level of happiness it was. Oh yeah!! Enthusiastic about anything that was given to me, from making Advertising Strategies to Ad campaigns. From social media to conceptualization. I grabbed everything I could to pacify my over excitement. Also, giving presentations to clients was a nice experience. Was a test to my convincing capabilities though. Brand Portfolio - Zota Healthcare
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Traditional Pr InternPerfect Relations Mar 2015 - Apr 2015Delhi -
Digital Pr InternPerfect Relations Feb 2015 - Mar 2015DelhiBeing associated with the biggest name in the field of Public Relations has its own perks. And the cherry on the cake? I got to work for both the Digital and Traditional PR. Worked for various clients from different fields such as Zoiro, Luvit, Biotique, Lite Bite Foods, Wave, Odhisa Tourism, Tenon. Also learnt making Pitch Notes, Dossiers, Press Releases and writing articles in the Traditional PR.Lovely two months! -
Recruitment ManagerTeamcore Dec 2014 - Jan 2015Delhi
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Radio JockeyRadio Amity 107.8 Jul 2014 - Nov 2014Amity University, NoidaGooooood mooorning Mumbaaai!!Rung a bell ? Ever since I heard Vidya Balan from Munna Bhai, I wanted to try for Radio.And tada, there I was. Hosting a show named Uncut Diamonds on Amity Radio 107.8.Such times, much wow.
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Summer InternVirtuous Retail May 2014 - Jun 2014Surat, Gujarat, IndiaMalls. Brands. Shopping. Damn. I was excited about working with the coolest mall in the town, no I ain't exaggerating. Well, it was a good start as I took the baby steps towards my career. Met few good peeps along, learnt the concept of a pop up store and also learnt why is VR not a mall but a Centre. To cut short, I grasped the basic practical knowledge of marketing and PR of a brand that was going to launch their pop up store at the Centre. Shopped a lot too, though.
Shreya Rao Skills
Shreya Rao Education Details
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Amity University, NoidaMass Communication/Media Studies -
Ryan International School, SuratScience With Biotech
Frequently Asked Questions about Shreya Rao
What company does Shreya Rao work for?
Shreya Rao works for Paperclips
What is Shreya Rao's role at the current company?
Shreya Rao's current role is Co-Founder.
What schools did Shreya Rao attend?
Shreya Rao attended Amity University, Noida, Ryan International School, Surat.
What skills is Shreya Rao known for?
Shreya Rao has skills like Advertising, Content Strategy, Copywriting, Media Planning, Creative Writing, Leadership, Team Leadership, Social Media, Advertising Plan, Social Media Campaigns, Web Content Writing, Teamwork.
Who are Shreya Rao's colleagues?
Shreya Rao's colleagues are Shalaka Rao.
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Shreya Rao
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