Shreya Parashar Email & Phone Number

Toronto, Ontario, Canada

Mumbai- Toronto

We tell stories, of people, of brands, of ideas. 'Content' flows in our veins. We are a team with C+ blood group and are an essential part of cultural and content revolution.The belief in the power of storytelling and character building has brought us so far, and we want to see how far we can push the envelope here.Culture Opus builds content for brands.

India

• Marketing Strategy and Planning – Effectively planning pan- India bridal campaign and strategize marketing and media campaigns
• Drive national promotions and deploy effective media
• Brand Building- Positioning Lakme Salons as the professional stylist with Lakme Fashion Week
• Launching innovation services to keep abreast with the international trends and establish expertise as pioneers
• To effectively bring in analytic skills in all endeavor for both effective spends and efficient business delivery
• Marketing & brand stakeholder for all new salon formats to be launched

Mumbai

• Star Plus, Marketing
• Conceptualizing & implementing Brand Launch marketing activities for the upcoming shows
• Developing communication related to marketing initiatives & activities around shows
• Media & PR planning along with the respective teams with emphasis on innovation
• Supervising and coordinating the execution of various media, PR and digital plans for different shows
• Markets analysis to decide on the marketing activities in the weak markets for brand building and growth

• Areas of study
• Brand Management: Product Strategy & Management, Strategic Brand Management, Brand Valuation, FMCG Branding, Sales & Distribution Management, Marketing Communication, Managing Brand and Marketing Performance
• Media: Business of Electronic Broadcast Media, Advanced Audience and Media Research, Emerging Media Platforms
• Advertising Management: Ad Research, Campaign Development, Consumer Discoveries, Ad Evaluation/ Tracking
• Other areas of interest: Consumer Insight Mining, Supply Chain Management, Rural Communications and Marketing

Mumbai

• Project1: MF101- The reality show on MTV- Qualitative research analysis, on- ground activation, micro site creation and client servicing for the launch.
• Project 2: MTV Stunt Mania, season2- Analyzing last season, pitching to the co- sponsors and on- ground activations for auditions
• Project 3: MTV- Samsung Gang Next- Online market research about the perception and experience of college students for Gang Next season 2.

Bangalore

• Market Research analysis- Developed Business value proposition and products as per customers’ specific requirements, provided functional & domain knowledge to the product development team.
• Business Relationship Management- Worked towards partnerships and alliances and on building warm relationship with the prospective partners
• Quality Management Team Lead- Preparation of functional specifications and test conditions ensuring quality check
• Pre- Sales Consultant- Prospected with leads for qualification by understanding requirement of qualified leads

Pgpcm, Brand Management, Media Management, Advertising Management, Market Research

Activities and Societies: •Senior Editor and PR- MICA Communications Review (MCR), MICA’s Academic Committee, 2009-11 •Core Member.

Plus Two, Science With Economics

Bachelor Of Technology (B.Tech.), Industrial Bio- Technology