Shreya Ralli Email & Phone Number

India

Working across the US and India offices to manage and direct AIF's internal and external communications, augmenting its outreach and impact as a thought leader.Plan and implement comprehensive communication and advocacy strategies by employing new and mass media tools.Serving as the media contact for the organization, to supervise information output and public relations. End-to-end design and execution of a Million Dollar 360-degree, integrated, Behavior Change… Show more Working across the US and India offices to manage and direct AIF's internal and external communications, augmenting its outreach and impact as a thought leader.Plan and implement comprehensive communication and advocacy strategies by employing new and mass media tools.Serving as the media contact for the organization, to supervise information output and public relations. End-to-end design and execution of a Million Dollar 360-degree, integrated, Behavior Change Communication campaign, reaching out to 100 million people, through ATL and BTL. Provide technical assistance, support, training, and leadership in the development of project outreach, awareness, strategies, and materials. Ensure development of high-quality products, uptake of innovative dissemination practices, monitoring and evaluation of communications activities and impact, and adherence to AIF branding and marking guidelines.Building thought leadership and AIF’s brand: Write and publish Op-eds by the leadership, across reputed national and digital dailies; craft Media Communication like Media kits and factsheets, Media statements, press releases, crisis communication; and fundraising and compliance documents like Annual Report, Impact Briefs, and Corporate pitches.Storyteller: Drive Human Interest Stories on different issues that matter. Help ideate and plan media stories around the organization’s work in the field of education, livelihood, public health, leadership development, and climate change.Social Media and Content Creation: Play a key role in content creation and distribution across multiple social channels. Show less

New Delhi Area, India

Associated with ROPIO Foundation since Sept 2010, I was roped in as a Board member in September 2011. As a member I work on business development opportunities, grant proposal writing, concept notes, PR, social media, website management and events. Achievements pertaining to ROPIO are:a) Arranging and managing successful events like ‘Artees’- a T-shirt painting competing’ in association with WWF and ‘The Wolly Mammoth’- a clothes donation drive across various countries conducted… Show more Associated with ROPIO Foundation since Sept 2010, I was roped in as a Board member in September 2011. As a member I work on business development opportunities, grant proposal writing, concept notes, PR, social media, website management and events. Achievements pertaining to ROPIO are:a) Arranging and managing successful events like ‘Artees’- a T-shirt painting competing’ in association with WWF and ‘The Wolly Mammoth’- a clothes donation drive across various countries conducted simultaneously etc.b) Fundraising: Conceptualizing and writing the funding proposal that got ROPIO its first grant last year and an extension this year.c) Writing briefs, concept notes, presentations and proposal for various other programs and initiatives Show less

Hauz Khas, New Delhi

a) Provide senior strategic communications and advocacy support to develop and ensure strategic implementation of campaigns through national conferences and events, media relations and industry collaborations for CCS; b) Communication strategy 2.0: Steered the department to new digital communication strategy in English and Hindi for donors, patrons, media and the general public with an updated website and other digital properties;c) Social Impact: Designed and drove social media… Show more a) Provide senior strategic communications and advocacy support to develop and ensure strategic implementation of campaigns through national conferences and events, media relations and industry collaborations for CCS; b) Communication strategy 2.0: Steered the department to new digital communication strategy in English and Hindi for donors, patrons, media and the general public with an updated website and other digital properties;c) Social Impact: Designed and drove social media strategy that increased online reach by 300% in under a quarter;d) Led and project managed campaign activities, resources, and schedules, including the preparation and monitoring of project budgets, reports, and fund-raising proposals. Incorporated monitoring, evaluation and learning feedback to continuously improve performance and quality;e) Led campaign planning, communications tactics, public engagement, public fund-raising in collaboration with communications, advocacy, and internal departments and external partners; oversaw campaign implementation work for National events and campaigns;f) Lead development & delivery of internal and external communication projects/ideas, to enhance brand presence amongst key stakeholders (including but not limited to media relations, PR agencies, government, donors etc.);g) Develop & review content and editorial operations for publications, annual reports, and websites; h) Develop and execute CCS brand guidelines and ensure adherence across all communication channels & collaterals;i) Ensure consistent, timely update of CCS website and blogs;j) Write proposals and award applicationsk) Publish op-eds on policy issuesChosen to represent India and CCS at International Academy for Leadership’s (IAF) Communication: Strategy and Skills Workshop, Gummersbach, Germany. The workshop was a chosen cohort of 22 communication and policy leaders from across 22 countries. Show less

New Delhi Area, India

Humana People to People India, Communications Manager to National Partnership team Website: Oversee design of a new website with higher utilitarian and aesthetic functionality. Create, develop and manage web projects. Create a consistent look across all web properties, create, copy-edit and proof read all website content across various departments.Social Media Manager: Oversee design and ensure cohesiveness across various SMM channels to maintain brand consistency. Create and curate all… Show more Humana People to People India, Communications Manager to National Partnership team Website: Oversee design of a new website with higher utilitarian and aesthetic functionality. Create, develop and manage web projects. Create a consistent look across all web properties, create, copy-edit and proof read all website content across various departments.Social Media Manager: Oversee design and ensure cohesiveness across various SMM channels to maintain brand consistency. Create and curate all published content. Monitor and manage social media campaigns and conduct online advocacy through content and IEC material.Fundraising: Create online fundraising channels and align online strategies with event goals and activities. Conduct and monitor email outreach programs to increase online fundraising and determine effectiveness of online fundraising strategies.Guidelines: Put together communication guidelines and create information architecture for content, conducive to organizational growth. Keep abreast with the internal policies and ensure all communications are consistent with the brand profile. Show less

New Delhi Area, India

 Website and Social Media: created content for the website and started all social media channels for more involved customer experience Business Development: single handedly managed business of Delhi and NCR region, generating leads, acquisition of new clients, client management, crisis management and attended conferences for networking with potential clients Marketing: data base management, , marketing and advertising plan, content

 Consultancy: a social media marketing company offering a veritable smorgasbord of services: planning, strategy, website design & development and social media management. Worked for a wide range of clients : FMCG, MNC’s and Government

Noida Area, India

 CRM: strategized major programs such as loyalty and interaction, customer feedback, study of pre-post activity analysis, a study of retention Vs acquisition of customers Store management: remotely managed 13 outlets in India and abroad, data base management, training of staff and vendors, visual merchandising, operational and logistical data: daily & weekly transactions, expenses, conversion, attendance, stock transfers Website Management: making periodic changes in product &… Show more  CRM: strategized major programs such as loyalty and interaction, customer feedback, study of pre-post activity analysis, a study of retention Vs acquisition of customers Store management: remotely managed 13 outlets in India and abroad, data base management, training of staff and vendors, visual merchandising, operational and logistical data: daily & weekly transactions, expenses, conversion, attendance, stock transfers Website Management: making periodic changes in product & pricing leading to 50% increase in website orders, managing online payment partners, customer feedback and queries Marketing: including elements of sales strategy, research, budgeting, resource allocation, public/media relations, and customer surveys, measurement of marketing strategy effectiveness, researching trend forecasts, and trend spotting for operations managers, business partners, media partners & senior management Show less

Gurgaon, India

As an intern, developed a range plan for their accessory range in India, worked on a vendor management program, spear headed a visual merchandising project for a flagship Levi’s store in Delhi

Pg Diploma, Management & Marketing

Activities and Societies: Class Coordinator, Summer programme at London School Of Fashion -London, Best speaker award at NID Design.

B.A., English Honors

Education record

Activities and Societies: Dramatic arts, Debate, Dance