Regional Focus: EMEA, APAC and Canada

- Built a high performing portfolio of creative campaigns for commercial insurance, ranging from customer stories at Small Business Week to marketing prompts like PPC advertising, out-of-the-box emails (opening rate > 48% and click-through rate > 24%) & trade-show contests.- Single handedly crafted the Digital Marketing Strategy for new business acquisition acrossauto, home and commercial Insurance.- Collaborated with the rewards team to create incentive programmes to fuel retention.- Engaged with the association membership base to reinforce credibility and convert existingmembers into auto insurance buyers.- Market Expansion - Successfully identified the 3 primary segments (0.5 million) and developed go-to-market strategy in order to achieve financial target of 2% lead conversion.

- Led email-marketing efforts across verticals via content and tool optimization which culminated in an average of 500% increase in overall reach and in turn, attraction of leads. - Orchestrated a content promotion plan and calendar by directly heading multiple agencies and optimizing their creative output, cost efficiency and performance.- Initiated and successfully implemented an onsite discovery project via inbound ideas vertical specific pop-ups, in-app product content for assistance and a weekly feature on home page.- Improved the new vs returning users ratio from 13:87 to 33:67 as pertinent to the blog content.- Collaborated with the design and tech team to give a new and improved layout to the home page, vertical LPs and the company blog.- Executed a Notifications program across verticals and seasonal brand marketing ideas to reach 2 million users on a weekly basis. (engaging with active users and inactive users)

- Led the voice of a nationwide healthcare awareness campaign on behalf of Dubai Health Authority and Government of Dubai. In less than 60 days, maximized reach to over 4 million people.- Orchestrated over a dozen activation events for educating the youth across schools and universities.- Successfully established the brand presence on Instagram via extensively researched hashtags. With just 150 multimedia posts, garnered over 2000 likes and 150+ comments.- Ran several paid advertising campaigns to achieve 10,000 mobile app installations in a few shorts weeks, with an average CPM of $3.

- Successfully organized user meet-ups in Zagreb (Croatia), Copenhagen (Denmark), Amsterdam (Netherlands), and Kiev (Ukraine) : Managed everything from identifying and inviting the most active local users via e-CRM to event logistics like location, agenda etc.- Managed and led the voice of Podio via social on Facebook, Twitter, LinkedIn, Google+, Soundcloud and Slideshare (direct and reactive). - Authored or orchestrated 30 blog posts for Podio on topics ranging from telecommuting to interviewing the CEO of Clonmel Chamber of Commerce, Ireland to the feature release on the Android app.- Led the Podio Heroes Program for a community of the most passionate users for purposes of giving early access to new features, amplifying the company vision, sharing SWAG, orchestrating guest blog posts, consolidating user ID via Marketo, mapping users into key-plays and more. - Working with the Global Social Media Team across time zones to promote cross-product updates / releases.- Running visibility programs on social for partners and sponsors.- Monitoring and reporting on web traffic conversion sourced from social via Google analytics.

- Developed comprehensive creative social media strategy. Skillful expansion of fan base on Facebook page. Content creation and editing for restructured website. - Converted 16 project reports into appealing blurbs.- Researched for and ran Google Adwords campaign for attracting funds from rotary clubs.- Responsible for analysis to achieve better on page optimization.

Researched on company’s products and developed an innovative marketing campaign that escalated the sales by 40%. Assisted in the catalogue design for the year 2010-2011.Responsibly accomplished adding a new line of variants to the product collection by touring to China. The said variants had a turnover of six times during eight months.

Worked as a freelance journalist for eight months; Two of the significant articles were on impact of commonwealth games on students studying in University of Delhi and anti-death penalty campaign by Amnesty International.