Data Analytics | App marketing | User Acquisition |Performance Marketing | Campaign strategy| Budget Allocation | Funnel analysis

Worked with Heritage Brands in Bangalore and Gurgaon to understand their business and marketing goals and provide solutions across the vast landscape of the Capillary Marketing ecosystem.Top Clients - Puma, Indian Terrain, Khadims, Ample and Bira.1. Conducted in-depth shopping behavior analysis by studying customer journeys, identifying pain points, and understanding conversion patterns.2. Leveraged data analytics to identify high-risk churn points in the customer… Show more Worked with Heritage Brands in Bangalore and Gurgaon to understand their business and marketing goals and provide solutions across the vast landscape of the Capillary Marketing ecosystem.Top Clients - Puma, Indian Terrain, Khadims, Ample and Bira.1. Conducted in-depth shopping behavior analysis by studying customer journeys, identifying pain points, and understanding conversion patterns.2. Leveraged data analytics to identify high-risk churn points in the customer lifecycle, leading to targeted retention efforts.3. Introduced a loyalty program aligned with shopping behavior, resulting in a 15% increase in repeat purchases.4. Analyzed customer segmentation data using RFM to create targeted marketing campaigns, driving engagement and retention across different marketing channels5. Collaborated with UX designers to improve the online shopping experience, reducing cart abandonment rates by 10%.6. Led strategic discussions with clients for revenue growth and gathered requirements7. Conducted cohort analysis to understand the impact of marketing campaigns on KPI’s retention rates, Sales Uplift , One timer sale, Repeat sale, Hit rate, Responding customers8. Collaborated with product managers to align features with customer needs, resulting in increased satisfaction.9. Championed proactive customer support, addressing issues before they impacted retention of key accounts Show less

Handled the Product and campaign analytics for user acquisition , I've worked on :Product:•Worked with stakeholders to define product requirements •Did Market research to identify opportunities for product improvement• Worked on product features to reduce audience overlap which decreased budget spendsDashboards:•Data retrival and crunching on Bigquery for insights to identify growth oppurtunities•Owned 20+ clients campaign dashboards with KPI and… Show more Handled the Product and campaign analytics for user acquisition , I've worked on :Product:•Worked with stakeholders to define product requirements •Did Market research to identify opportunities for product improvement• Worked on product features to reduce audience overlap which decreased budget spendsDashboards:•Data retrival and crunching on Bigquery for insights to identify growth oppurtunities•Owned 20+ clients campaign dashboards with KPI and funnel views built on Data studio/ Power BI•POC for the Analytics and operations team to the client Campaign management• Data driven campaign suggestions• ROI focused campaign strategies• Campaign performance analysis• Owned data tracking, increased click to install conversion ratio for campaigns by assisting Data science team on researching and logic building. Show less

Worked with the Australian based clients of the firm, focusing majorly on the risk and audit analysis of these client companies. Finding the Major discrepancies through in depth Audit analysis of the client data at hand, I have given my input for forming a proper Audit Opinion to the Onshore team.

Business Development