Shreyas K. Email & Phone Number

India

Pune, Maharashtra, India

• Planed and executed email marketing campaigns, including newsletters, drip campaigns, and automated workflows. • Defined target audiences and buyer personas.• Leverage marketing automation tools like Marketo and Salesforce marketing cloud that achieved an average open rate of 25% and a click-through rate of 10%. • Ensure that digital marketing activities adhere to industry best practices ( A/B testing ) and legal regulations, including GDPR for email marketing.• Developed and… Show more • Planed and executed email marketing campaigns, including newsletters, drip campaigns, and automated workflows. • Defined target audiences and buyer personas.• Leverage marketing automation tools like Marketo and Salesforce marketing cloud that achieved an average open rate of 25% and a click-through rate of 10%. • Ensure that digital marketing activities adhere to industry best practices ( A/B testing ) and legal regulations, including GDPR for email marketing.• Developed and implemented comprehensive digital marketing strategies aligned with business goals.• Collaborate with cross-functional teams, such as designers, developers, and copywriters.• Managed content calendars to ensure consistent and relevant content delivery.• Implemented social media strategies to increase brand awareness and engagement.• Optimized paid media campaigns, resulting in a 20% reduction in cost per click and a 15% increase in conversion rates. • Generate reports and provide insights to stakeholders. Show less

Pune, Maharashtra, India

• Brand awareness & demand generation programs. • Developed multi-channel marketing programs to support the demand generation needs of sales team.• Involve in building a strategy with stakeholders to analyze available database and identify segments to target (Geographic, Demographics, Technographic etc.).• Successfully negotiated vendor contracts, reducing marketing technology expenses by 15%.• Design new campaigns on the basis of previous track records & market trends in… Show more • Brand awareness & demand generation programs. • Developed multi-channel marketing programs to support the demand generation needs of sales team.• Involve in building a strategy with stakeholders to analyze available database and identify segments to target (Geographic, Demographics, Technographic etc.).• Successfully negotiated vendor contracts, reducing marketing technology expenses by 15%.• Design new campaigns on the basis of previous track records & market trends in Healthcare Industry.• Responsible for quality and timely demand generation execution across all the Marketing channels to support sales requirement. Using multi-channel approach – Email, Social, Web, SEM, SEO, Webinar.• Measure the results and if needed revise the strategy. Show less

La Jolla, California

• Developed and executed comprehensive campaign plans, including target audience segmentation, messaging, and media selection, resulting in overall 18% increase in campaign ROI. • Led a team of marketing professionals ( team of 4) , setting and monitoring individual KPIs by implementing OKR. • Demonstrated exceptional attention to detail in overseeing content strategy - marketing collateral, ensuring brand consistency and quality.• Collaborate with content creators to develop… Show more • Developed and executed comprehensive campaign plans, including target audience segmentation, messaging, and media selection, resulting in overall 18% increase in campaign ROI. • Led a team of marketing professionals ( team of 4) , setting and monitoring individual KPIs by implementing OKR. • Demonstrated exceptional attention to detail in overseeing content strategy - marketing collateral, ensuring brand consistency and quality.• Collaborate with content creators to develop high-quality, SEO-optimized content that resulted in a 12% increase in organic traffic.• Crafted compelling and engaging email content and social media posts that drove high engagement and click-through rates. • Utilized various, ESP (Email Service Provider), and CRM systems to automate and optimize email marketing campaigns and customer communications. • Managed a digital marketing budget of $10k, optimizing spend allocation for Google Ads and Facebook Ads, LinkedIn Ads achieving a 15% reduction in cost per acquisition.• Generate reports to make informed decisions and optimize marketing campaigns.• Also looks after lead management activity.• Overall seen a significant increase in website traffics, inbound lead flow from 5% to 43%. Show less

La Jolla, Ca

Pune Area, India

- Involvement in gathering business / requirements from clients & coordinating with project managers.- Demand generation in International Market, responsible for generating and MQL.- Work collaboratively with the internal and external stakeholders to aligned sales and marketing initiatives.- Utilize creativity and thinking to proactively develop new ideas and/or creative marketing programs to stimulate customer interest and demand, resulting in new approaches to prospecting and lead… Show more - Involvement in gathering business / requirements from clients & coordinating with project managers.- Demand generation in International Market, responsible for generating and MQL.- Work collaboratively with the internal and external stakeholders to aligned sales and marketing initiatives.- Utilize creativity and thinking to proactively develop new ideas and/or creative marketing programs to stimulate customer interest and demand, resulting in new approaches to prospecting and lead generation.- Manage pipeline to meet or exceed quarterly and annual goals. Show less

Pune, Maharashtra, India

Generating Database for clients, Prepare reports in excel sheet.

Master Of Business Administration (Mba), Information Technology

Bachelor Of Computer Application (B.C.A), Computer Technology/Computer Systems Technology