USS is a consulting firm founded with a vision of providing diversified consulting services to the start-ups and expanding businesses in order to make them gain a competitive edge in their intended markets. We believe in growing with the growth of our clients and there are no roadblocks if the vision is complemented with a strong strategy and planning to create more lucrative markets and audience.USS is a brainchild of Mr. KK Sharma (KK) who worked more than two decades as a… Show more USS is a consulting firm founded with a vision of providing diversified consulting services to the start-ups and expanding businesses in order to make them gain a competitive edge in their intended markets. We believe in growing with the growth of our clients and there are no roadblocks if the vision is complemented with a strong strategy and planning to create more lucrative markets and audience.USS is a brainchild of Mr. KK Sharma (KK) who worked more than two decades as a Commissioner in IRS of India - wherein, inter alia, more than $ One Billion was brought into tax net in one single investigation initiated solely by him. KK was the first Director General & Head of Merger Control of the functional Competition Commission of India (CCI).We are a diverse pool of talent having experience in almost all the industries and bureaucratic machinery along with retired yet seasoned government officials and CXO level executives. We all together believe in delivering excellence in concrete form. USS ensures the credible consulting services steered under the leadership of KK.We are specialized in given services:• Strategic Consulting• Business Development• Films, Music & Audio Production• Events - Strategic Planning, Conceptualization and Design Show less

BUSINESS DEVELOPMENT, MARKETING &CORPORATE CONNECTIONS• Business Development and representation of the company to the leading brands in different industry verticals• Meeting the leadership team (CEO, CMD, VP, AVP) for prospective clients for the mutual business relationships building• Designing the campaigns for the organization itselfIDEATION, CREATIVE CONCEPTUALIZATION, PLANNING & DESIGN• Researching & ideating the strategies for the brands, conceptualizing the brand… Show more BUSINESS DEVELOPMENT, MARKETING &CORPORATE CONNECTIONS• Business Development and representation of the company to the leading brands in different industry verticals• Meeting the leadership team (CEO, CMD, VP, AVP) for prospective clients for the mutual business relationships building• Designing the campaigns for the organization itselfIDEATION, CREATIVE CONCEPTUALIZATION, PLANNING & DESIGN• Researching & ideating the strategies for the brands, conceptualizing the brand stories so that creative needs of audiences/clients can be catered innovatively• Designing the overall brand communication• Designing creatives for the concept (Idea for Graphic treatment &Creative Coordination -Post production)• Writing scripts, dialogues, monologues and editing of the same• Writing poetry, narrations, song lyrics&Music composition, coordinating with music arranger and sound engineer on how the music is to be arranged, recorded, mixed and balanced Show less

Brahmshoonya is a group, led by me, that is dedicated to the realization of various creative forms in a shape that is as close as possible to the first occurrence of creativity from within and without. The multiple avenues for such realizations could be many and new innovative, however currently the traditional art forms of music products and literature are the main fronts of Brahmshoonya. The group currently includes members who are engaged with the faculty of Computer Science & Engineering… Show more Brahmshoonya is a group, led by me, that is dedicated to the realization of various creative forms in a shape that is as close as possible to the first occurrence of creativity from within and without. The multiple avenues for such realizations could be many and new innovative, however currently the traditional art forms of music products and literature are the main fronts of Brahmshoonya. The group currently includes members who are engaged with the faculty of Computer Science & Engineering, faculty of Music, VFX, professional sound recording and engineering.My Roles & Responsibilities:: * Concept & Content Design Lead * Lyricist * Music Composer * Lead VocalistWhat we have done so far::1. University Anthem (Kulgeet) – Mayamaya Technical University, Uttar Pradesh2. Recently did a song for Aam Aadmi “The Voice of a Common Man” (Lyrics, Music Composition and Vocals) in the support of the revolution against corruption led by Mr. Arvind Kejriwal (Chief Minister of Delhi, Govt. of Delhi)3. Theme song for the revolution against corruption led by “Anna Hazare jee”, A socialist4. Launched a song on internet after Gagan Narang (Lyrics, Music Composition and Vocals) won the bronze medal in Olympic 2012 in support of other players of India.5. Did the theme song (Lyrics, Music Composition and Vocals) for a series of fashion shows in Delhi, organized by a national monthly magazine “Aaj Ki Dilli” with a brand name “Model of the month”6. Composed a song (Lyrics, Music composition and Vocals) for an Orissa based multi level marketing company “Smartlife” and did launch the same in Puri, OrissaMusic projects running under the umbrella of Brahmshoonya: * “Mahabharat” – My Angle from Krishna’s Eyes ( A class part “Khand-Kavya”) * “Kanha Rocks – A Superstar” (A classic series of songs dedicated to Lord Krishna) Show less

My responsibilities include the management of multi genre creative operations demanding both my direct and indirect involvement. Below are listed some of my majorly defined roles.CREATIVES:• Researching for the idea generation so that the entertainment demands of audiences can be catered innovatively• Conducting meetings with the creative’s team on how the ideas be nurtured further and be presented better• Designing creatives for the concept (Graphic treatment & Post… Show more My responsibilities include the management of multi genre creative operations demanding both my direct and indirect involvement. Below are listed some of my majorly defined roles.CREATIVES:• Researching for the idea generation so that the entertainment demands of audiences can be catered innovatively• Conducting meetings with the creative’s team on how the ideas be nurtured further and be presented better• Designing creatives for the concept (Graphic treatment & Post production)• Writing scripts, dialogues, monologues and editing of the same• Guiding team on the ideas received from them• Coordinating with the Director & DOP on shoot perspectives for creative treatment and production team for location, production requirements etc• Coordinating with casting director for cast appropriationLITERATURE & MUSIC PRODUCTION:• Writing poetry, narrations and song lyrics• Music composition• Coordinating with music arranger and sound engineer on how the music is to be arranged, recorded, mixed and balanced• I have sung all the songs which Vipra has producedACTING:• I have worked in many of the videos as an actor and being the lead in some of them Show less

a) Ideating the print Ads with 360° supervision in concept, creatives, creative & informative content, synchronization with the message to be portrayedb) Ideating, conceptualizing, creating and conducting every kind of electronic media content: i - Anthems, Theme and promotional songs for the brand establishments of every kind of business ventures being Lyricist, Music Composer & Vocalistii - Ideating the Ad films and documentaries being the Idea box, Concept maker, Screenplay… Show more a) Ideating the print Ads with 360° supervision in concept, creatives, creative & informative content, synchronization with the message to be portrayedb) Ideating, conceptualizing, creating and conducting every kind of electronic media content: i - Anthems, Theme and promotional songs for the brand establishments of every kind of business ventures being Lyricist, Music Composer & Vocalistii - Ideating the Ad films and documentaries being the Idea box, Concept maker, Screenplay writer, Dialogue writer, Creative Directoriii - OBDs and Voice-overiv - Jingles and Radio Adsc) Supervision in the content generationd) Client Servicing in Media Production and sometimes others tooe) Representing the company before prospective clients by conducting meetingsf) Consultation to web designing team for the creative representation of client’s company and product facts along with sales and marketing team too Show less

 Project - “Changing the Perception of the Concerned Audience and Making a National Buzz in the Locale through the Innovative Marketing Strategies and Properties of Indiafest: A Property of Channel [V], Star India Pvt. Ltd.”Project Highlights:• Planning for the Indiafest 2014 in terms of event grandeur• Innovate the ideas to connect Indiafest to diverse Indian culture and tourism• Ideating the events:i. Creating new to increase the depth and event… Show more  Project - “Changing the Perception of the Concerned Audience and Making a National Buzz in the Locale through the Innovative Marketing Strategies and Properties of Indiafest: A Property of Channel [V], Star India Pvt. Ltd.”Project Highlights:• Planning for the Indiafest 2014 in terms of event grandeur• Innovate the ideas to connect Indiafest to diverse Indian culture and tourism• Ideating the events:i. Creating new to increase the depth and event lineii. Updating the already established in terms of creativityiii. Increasing the interest level of participants• Extensive research about other events happening in India• Conceptualize Merchandise of Indiafest 2014• Generated a sub-property for Indiafest 2014 “Indiafest Spanning India” under my quoted project including a TV show for Channel [V] completely dedicated to Indiafest. This is a tool which can create an interesting buzz about Indiafest throughout the nation• Designed a proper package including:i. Journey of [V]’s gang throughout Indiaii. Execution plan including activities to be conducted• Being an artist, written and composed a song for Indiafest as well Show less

1. Core responsibilities of delivering lectures on techno-management subjects2. Core Committee Member & Creative Strategist – Student Welfare3. Executive & Design Editor : “SemzUp” – A biannual newsletter of the institute4. Concept Designer – Branding of the Institute5. Convener & Strategist – Institute’s marketing campaigns6. Specialist faculty – Industrial training & seminars