Data Collection-Gathering Data from schools across India Data Analysis- custom analytics platforms to analyze data and extract actionable insights. This involves tracking user behavior, conversions, and other relevant metrics.User Experience Optimization:- Identify areas of improvement in the user experience by analyzing user behavior and feedback. Suggest changes to improve website or app usability.This role is crucial in helping businesses make data-driven decisions and optimize… Show more Data Collection-Gathering Data from schools across India Data Analysis- custom analytics platforms to analyze data and extract actionable insights. This involves tracking user behavior, conversions, and other relevant metrics.User Experience Optimization:- Identify areas of improvement in the user experience by analyzing user behavior and feedback. Suggest changes to improve website or app usability.This role is crucial in helping businesses make data-driven decisions and optimize their digital strategies. Show less

• Creating roadmap and managing digital marketing campaigns to generate leads & revenue via Digital Branding, Google Ads, Facebook, LinkedIn, SEO, Content Marketing and Programmatic Advertising.• Leading Email/SMS/Push Notifications, Marketing Automations and User Journey.• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs.• Managed multiple experiments with different signup,… Show more • Creating roadmap and managing digital marketing campaigns to generate leads & revenue via Digital Branding, Google Ads, Facebook, LinkedIn, SEO, Content Marketing and Programmatic Advertising.• Leading Email/SMS/Push Notifications, Marketing Automations and User Journey.• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs.• Managed multiple experiments with different signup, adding chat box & user retention to achieve 100% ROI in 4-5 months.• Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy. Show less

 Managed a $2M monthly ad spend and increased customer acquisition and profitability for USAclients, Current Media Group and Power Photo Corporation – a total of 8 websites. Handling Google Adwords Search, Display, Shopping Ads, Remarketing campaigns. Daily monitoring and optimization of cost and conversion data based on device/network/search terms/auction insights/CPA reports to meet Cost of Sale targets. Strategic launch of campaigns for big shopping days like Black… Show more  Managed a $2M monthly ad spend and increased customer acquisition and profitability for USAclients, Current Media Group and Power Photo Corporation – a total of 8 websites. Handling Google Adwords Search, Display, Shopping Ads, Remarketing campaigns. Daily monitoring and optimization of cost and conversion data based on device/network/search terms/auction insights/CPA reports to meet Cost of Sale targets. Strategic launch of campaigns for big shopping days like Black Friday, Cyber Monday and other events like Valentine’s day, Mother’s day etc. Website Analysis: Analysis for visitor behavior using Google Analytics - from where visitors are coming to our site, time for their stay to site, why they are going back (bounce rate) and how we can stay them at our site. Show less

• Monitoring and optimization of SEM and Social Media Campaigns for www.internationalfertilitycentre.com with a daily budget of 5,000 rupee per day.• Review and analyze daily/weekly/monthly performance for Search and Display campaigns in terms of traffic and ROI.• Hands on bid optimization experience (CPC and ECPC) across desktop and mobile devices.• Segment device/location/placement level traffic results and apply bid boost accordingly.• Derive new keyword opportunities using… Show more • Monitoring and optimization of SEM and Social Media Campaigns for www.internationalfertilitycentre.com with a daily budget of 5,000 rupee per day.• Review and analyze daily/weekly/monthly performance for Search and Display campaigns in terms of traffic and ROI.• Hands on bid optimization experience (CPC and ECPC) across desktop and mobile devices.• Segment device/location/placement level traffic results and apply bid boost accordingly.• Derive new keyword opportunities using keyword planner, Semrush and search terms.• Analyze and improve Click through rate (CTR) using ad auction reports, ad rotation techniques and implementation of ad extensions like sitelinks, callouts and snippets.• Website Analysis: Analysis for visitor behavior - from where visitors are coming to our site, time for their stay to site, why they are going back (bounce rate) and how we can stay them at our site. • Web Analytics: Generate dashboard and pre/post ranking reports for traffic/user analysis. • Perform detailed site analysis & document tactics to enhance natural search results. • Responsible for all aspects of search engine optimization strategy & implementation of site • Keyword Research and Content Optimization • On Page/Off Page Search Engine Optimization (SEO), SEO Link Building, Directory Submissions • Google Base (Product Search) & Data Feed Optimization • Blog Set-up, Blog Design, Blog Marketing Show less